Much has changed for Kmart in the past decade, with sales totaling over $37 billion in 2000 to just over $12 billion in the last year (CNN Money, 2015). Like many consumers, the ‘Bluelight Special’, is not going to be the deciding factor in purchases for me. It may be an iconic symbol of what Kmart once was, but those days are gone, as are the customers of that era. Kmart needs to employ an action sequence that is geared towards reaching the new customer. With around 979 stores remaining and a 67% dip in sales in the last decade, as a retailer I would not want to pin my hopes on a strategic decision of a bluelight that bankrupted the company the last time the bluelight was brought back. Many Kmart’s have little selection, low stock, dirty, and have not been updated as well as failing customer service. Kmart has little value in the current market in comparison to Walmart or Target who have set the standard for big box retailers at a moderate price. I highly doubt once Kmart is gone, anyone is going to miss
Much has changed for Kmart in the past decade, with sales totaling over $37 billion in 2000 to just over $12 billion in the last year (CNN Money, 2015). Like many consumers, the ‘Bluelight Special’, is not going to be the deciding factor in purchases for me. It may be an iconic symbol of what Kmart once was, but those days are gone, as are the customers of that era. Kmart needs to employ an action sequence that is geared towards reaching the new customer. With around 979 stores remaining and a 67% dip in sales in the last decade, as a retailer I would not want to pin my hopes on a strategic decision of a bluelight that bankrupted the company the last time the bluelight was brought back. Many Kmart’s have little selection, low stock, dirty, and have not been updated as well as failing customer service. Kmart has little value in the current market in comparison to Walmart or Target who have set the standard for big box retailers at a moderate price. I highly doubt once Kmart is gone, anyone is going to miss