Kodak and Fujifilm
LaNeisha Hamilton
Kodak and Fujifilm
BUS 302 Professor Mary Lind
July 27, 2013
.
Growing up in a family that loves taking pictures and capturing moments. Kodak and Fujifilm played a huge role and are known companies to me and to many other households around the world. When it comes to the history and the competition few people know. The difference in management strategies plays a key role in the way the two companies’ embraced innovation. Complacency and slow adaptation dominated in Kodak Company while Fujifilm embraced innovation spirit and diversified in all aspects to ensure market relevance. Each of the company’s approach to ethics and social responsibility clearly reflects in both company’s profitability. With an aim to give back to the community and exercise ethical practices, production standards were maintained that satisfied consumers on both ends. A possible change of decision-making process that could embrace flexibility would be the best way to ensure diversity and innovation in any organization
History
.
George Eastman who was the founder of Kodak built a foundation of business on four basic principles: mass production at low cost international distribution, extensive advertising and focus on the customer at the age of fourteen he had to quit school and work to support his mother and two sisters. He took a job as an insurance messenger boy and was paying $3.00 a week. In 1874 at the age of 20 he became a junior clerk at the Rochester Saving Bank were there his salary tripled to $15.00 a week. In 1878 when Eastman took a trip to Santo Domingo in the Dominican Republic one of his colleague that he record the trip. Eastman had fascination about the complicated with the compelling activity of photography. In 1879 Eastman invented an effective dry – plate formula and the machine that coat the plates in large numbers. By April 1880 he leased a small office in a building on State Street in Rochester, NY and began
Kodak and Fujifilm
BUS 302 Professor Mary Lind
July 27, 2013
.
Growing up in a family that loves taking pictures and capturing moments. Kodak and Fujifilm played a huge role and are known companies to me and to many other households around the world. When it comes to the history and the competition few people know. The difference in management strategies plays a key role in the way the two companies’ embraced innovation. Complacency and slow adaptation dominated in Kodak Company while Fujifilm embraced innovation spirit and diversified in all aspects to ensure market relevance. Each of the company’s approach to ethics and social responsibility clearly reflects in both company’s profitability. With an aim to give back to the community and exercise ethical practices, production standards were maintained that satisfied consumers on both ends. A possible change of decision-making process that could embrace flexibility would be the best way to ensure diversity and innovation in any organization
History
.
George Eastman who was the founder of Kodak built a foundation of business on four basic principles: mass production at low cost international distribution, extensive advertising and focus on the customer at the age of fourteen he had to quit school and work to support his mother and two sisters. He took a job as an insurance messenger boy and was paying $3.00 a week. In 1874 at the age of 20 he became a junior clerk at the Rochester Saving Bank were there his salary tripled to $15.00 a week. In 1878 when Eastman took a trip to Santo Domingo in the Dominican Republic one of his colleague that he record the trip. Eastman had fascination about the complicated with the compelling activity of photography. In 1879 Eastman invented an effective dry – plate formula and the machine that coat the plates in large numbers. By April 1880 he leased a small office in a building on State Street in Rochester, NY and began
References: Williams, C. (2013) Management MGMT5 Mason. OH Mantle, John (2008) Companies That Changed The World Sharfam, M.P. and Dean W. J. Flexibility In Strategic Decision Making Information and Ideological Perspectives.