Kodak Paper
Assignment 1: Kodak and Fujifilm
Tina Luke
Professor Hogler
Business 302
January 31, 2013
Academic Integrity Disclaimer
I read and understand Strayer University’s Academic Integrity Policy listed in the Syllabus II of our classroom. In submitting this assignment, I assert that I acknowledged all sources, whether quoted or summarized, in APA citation style. I did not receive unauthorized assistance. I understand that violations of the Academic Integrity Policy will lead to disciplinary action against me, up to and including suspension or expulsion from the University. I understand that all students play a role in preserving the academic integrity of the University and have an obligation to report violations of the Academic Integrity Policy committed by other students. Name: Abdulrahman Al-emadi Date: 1-31-2013
Introduction: History and Core Business
Eastman Kodak (Kodak) was the largest photographic filmmaker established in 1880 in the world and one of the representative firms which ranked 43th in the Fortune 500 in 1955. However, Kodak retreated to 327th in 2011 and filed protection for Chapter 11 bankruptcy on 19 January 2012. There are various comments on the Kodak’s business failure that Kodak was late to adapt to the wave of digitalization. But Kodak noticed the coming of the digital age in 1970s and invented a digital camera, the first in the world in 1975. Kodak aggressively entered into new business, and promoted M&A, but they could not make use of these strategies for the profit center. Introduce Kodak Professional Digital Camera System which enabled photojournalists to take electronic pictures with cameras equipped by Kodak with a 1.3 megapixel sensor. He also promoted the agreement with Sanofi, a leading French pharmaceutical company, which would result in a number of joint ventures between the companies. At the time of
Whitmore’s chairmanship, Kodak continued
Tina Luke
Professor Hogler
Business 302
January 31, 2013
Academic Integrity Disclaimer
I read and understand Strayer University’s Academic Integrity Policy listed in the Syllabus II of our classroom. In submitting this assignment, I assert that I acknowledged all sources, whether quoted or summarized, in APA citation style. I did not receive unauthorized assistance. I understand that violations of the Academic Integrity Policy will lead to disciplinary action against me, up to and including suspension or expulsion from the University. I understand that all students play a role in preserving the academic integrity of the University and have an obligation to report violations of the Academic Integrity Policy committed by other students. Name: Abdulrahman Al-emadi Date: 1-31-2013
Introduction: History and Core Business
Eastman Kodak (Kodak) was the largest photographic filmmaker established in 1880 in the world and one of the representative firms which ranked 43th in the Fortune 500 in 1955. However, Kodak retreated to 327th in 2011 and filed protection for Chapter 11 bankruptcy on 19 January 2012. There are various comments on the Kodak’s business failure that Kodak was late to adapt to the wave of digitalization. But Kodak noticed the coming of the digital age in 1970s and invented a digital camera, the first in the world in 1975. Kodak aggressively entered into new business, and promoted M&A, but they could not make use of these strategies for the profit center. Introduce Kodak Professional Digital Camera System which enabled photojournalists to take electronic pictures with cameras equipped by Kodak with a 1.3 megapixel sensor. He also promoted the agreement with Sanofi, a leading French pharmaceutical company, which would result in a number of joint ventures between the companies. At the time of
Whitmore’s chairmanship, Kodak continued
References: 1) Takeshi Yuzawa, 16th European Business History Association 2012 Kodak versus Fujifilm, ebha-bhsj-paris.sciencesconf.org, 2012, pdf. Retrieved 1 February 2013 from http://ebha-bhsj-paris.sciencesconf.org/4379/document 2) Fujifilm Holdings Corporation, History of the Fujifilm Group, fujifilmholdings.com, 2012, web. Retrieved 1 February 2013 from http://www.fujifilmholdings.com/en/about/history/index.html 3) K.N.C., Sharper focus, economist.com, 18 January 2012, web. Retrieved 1 February 2013 from http://www.economist.com/blogs/schumpeter/2012/01/how-fujifilm-survived 4) n.p., Kodak 's Successful Experience Outsourcing, joshuashapiro.com, n.d., pdf. Retrieved 1 February 2013 from http://www.joshuashapiro.com/Docs/Corporate%20IT%20Strategy.pdf 5) n.p., CHAPTER 15 STRATEGIC ELEMENTS OF COMPETITIVE ADVANTAGE, drillbitmarketing.com, n.d., pdf. Retrieved 1 February 2013 from http://drillbitmarketing.com/wp-content/uploads/2011/11/exam2_review.pdf 6) Fujifilm Holding Corporation, Sustainability Report, 2008, pdf. Retrieved 1 February 2013 from http://www.fujifilm.com/sustainability/report/pdf/index/ff_sr_2011_all.pdf 7) Fujifilm Holding Corporation, Sustainability Report, 2011, pdf. Retrieved 1 February 2013 from http://www.fujifilm.com/sustainability/report/pdf/index/ff_sr_2008_001.pdf