Kodak - the Reason for Bankruptcy
Kodak: The reason for bankruptcy
Table of Contents
1. Introduction
2. Kodak Company Overview
2.1 Descriptive
2.2 An Analysis of Kodak’s Strategic Strengths
3. Photographic Industry
3.1 Description of the photographic industry
3.2 Analysis Using Porter’s Five Competitive Forces Model
Rivalry: high pressure
Bargaining power of buyers: median to high pressure
Bargaining power of suppliers: low pressure
Threats of substitutes: high pressure
Threats of new entrants: low pressure
4. Kodak’s bankruptcy
5. Recommendation: What could Kodak have done differently?
Conclusion
List of References
1. Introduction
The main reason leading to failure of Kodak because companies have turned away from their invention in 1970 is the invention of digital camera. They decided to continue their old strategy is photosensitive film, because they fear that the development of digital cameras will be an end to the photosensitive film products have made their names around the world.
This paper focuses on the bankruptcy of Kodak and the reasons lead to this problem. This topic is useful for us, the students, and those who want to learn from the failure of Kodak in order to prevent the same problems for their own company in the future. Moreover, the paper will provide an overview about Kodak’s history and briefly about the growth of this firm. People can compare how different its business went in the past and the present, then get their own lesson to apply in a specific circumstance.
Our paper will include the following content:
The first part will mainly focus on the overview of Kodak. The second part is about the market of Kodak in general and information about its camera film field - Kodak’s trademark. We will try to apply the Porter’s Five Forces in the case of Kodak to evaluate how effective their strategy was.
The third part we will show some numbers, figures that reflect the problem of Kodak.
Next is some of our analysis, result of our research to see where
Table of Contents
1. Introduction
2. Kodak Company Overview
2.1 Descriptive
2.2 An Analysis of Kodak’s Strategic Strengths
3. Photographic Industry
3.1 Description of the photographic industry
3.2 Analysis Using Porter’s Five Competitive Forces Model
Rivalry: high pressure
Bargaining power of buyers: median to high pressure
Bargaining power of suppliers: low pressure
Threats of substitutes: high pressure
Threats of new entrants: low pressure
4. Kodak’s bankruptcy
5. Recommendation: What could Kodak have done differently?
Conclusion
List of References
1. Introduction
The main reason leading to failure of Kodak because companies have turned away from their invention in 1970 is the invention of digital camera. They decided to continue their old strategy is photosensitive film, because they fear that the development of digital cameras will be an end to the photosensitive film products have made their names around the world.
This paper focuses on the bankruptcy of Kodak and the reasons lead to this problem. This topic is useful for us, the students, and those who want to learn from the failure of Kodak in order to prevent the same problems for their own company in the future. Moreover, the paper will provide an overview about Kodak’s history and briefly about the growth of this firm. People can compare how different its business went in the past and the present, then get their own lesson to apply in a specific circumstance.
Our paper will include the following content:
The first part will mainly focus on the overview of Kodak. The second part is about the market of Kodak in general and information about its camera film field - Kodak’s trademark. We will try to apply the Porter’s Five Forces in the case of Kodak to evaluate how effective their strategy was.
The third part we will show some numbers, figures that reflect the problem of Kodak.
Next is some of our analysis, result of our research to see where
References: * Barney, Jay. "Firm Resources and Competitive Advantage." Journal of Management 17.1 (1991): n. page. Print. * Porter, Michael E. Competitive Advantage: Creating and Sustaining Superior Performance. New York: Free, 1985. Print. * Figure 2: A timeline of Kodak. Source: “Timeline of Kodak History." News Headlines. N.p., n.d. Web. 18 Nov. 2012. <http://rochesterhomepage.net/fulltext?nxd_id=294622>. * 2008 Annual Report and 2009 Proxy Statement. Rep. N.p.: n.p., n.d. Detailed Results of Operations. Web. 19 Nov. 2012. <http://ek.client.shareholder.com/annuals.cfm>. * 2009 Annual Report and 2010 Proxy Statement. Rep. N.p.: n.p., n.d. Detailed Results of Operations. Web. 19 Nov. 2012. <http://ek.client.shareholder.com/annuals.cfm>. * 2010 Annual Report and 2011 Proxy Statement. Rep. N.p.: n.p., n.d. Detailed Results of Operations. Web. 19 Nov. 2012. <http://ek.client.shareholder.com/annuals.cfm>. * 2008 Annual Report and 2009 Proxy Statement. Rep. N.p.: n.p., n.d. Market Price Data. Web. 19 Nov. 2012. <http://ek.client.shareholder.com/annuals.cfm>. * 2009 Annual Report and 2010 Proxy Statement. Rep. N.p.: n.p., n.d. Market Price Data. Web. 19 Nov. 2012. <http://ek.client.shareholder.com/annuals.cfm>. * 2010 Annual Report and 2011 Proxy Statement. Rep. N.p.: n.p., n.d. Market Price Data. Web. 19 Nov. 2012. <http://ek.client.shareholder.com/annuals.cfm>. * "Where Was Kodak 's Board Of Directors?" 247wallst.com. N.p., n.d. Web. 05 Nov. 2012. <http://247wallst.com/2011/11/04/where-was-kodaks-board-of-directors/> * "Sony, Nikon Narrow Gap to Canon with New Digital Camera Models." Bloomberg.N.p * "Eastman Kodak Products." Eastman Kodak Products. N.p., n.d. Web. 18 Nov. 2012. <http://www.ukessays.com/essays/management/eastman-kodak-products.php>. * Elliott, Stuart. "ADVERTISING; Modernizing the 'Kodak Moment ' as Social Sharing." The New York Times. The New York Times, 26 Apr. 2010. Web. 18 Nov. 2012. <http://www.nytimes.com/2010/04/26/business/media/26adco.html?_r=0>. 4