Preview

Kodak vs Fuji

Powerful Essays
Open Document
Open Document
1486 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Kodak vs Fuji
Kodak and Fujifilm
Orin R. Prater
Professor Monique Baucham
BUS 302 Management Concepts
05 May 2013

The Eastman Kodak company of New Jersey, which it is called today, was founded in 1888 with the invention of rolled film. Kodak changed the company’s name many times in its one hundred and twenty five year history. The first name was The Eastman Dry Plate and Film Company incorporated, which only had fourteen shareholders. Kodak invented the massed produced camera that would take one hundred pictures, with the slogan of “you press the button, we do the rest” which sold for twenty five dollars. It would be roughly six hundred and thirty dollars today with inflation. The customer would have to mail it to New York, which wouldn’t be a problem if you lived there. For all other customers, they would have to pay for postage plus for an extra ten dollars the customer would get a new roll of film put into the camera and one hundred prints.
Ever since the founding of the company they have been plagued with law suits ranging from patents, monopolizing the markets and trade tariffs. Kodak has made many great products throughout their one hundred and twenty five years span, like the x-ray films in the early 1950’s, the slide projector in the 1960’s, the digital camera in the 1970’s and so forth. They have lacked innovative designs to their product line by the chief executive officers over the past thirty years for today’s basic consumer market, and even though they invented the first digital camera. With the multiple chief executive officers and their financial failures the stock prices continued to go down in value starting around the early 1990’s. In the mid 1990’s and 2000’s Eastman Kodak had laid off over seven thousand eight hundred workers from around the world.
Now that Kodak’s name is not being associated in the business printing market. Kodak has created an environment to cause them to lose their competitive edge against their competitors. Even though

You May Also Find These Documents Helpful

  • Powerful Essays

    Kodak Memo

    • 1201 Words
    • 5 Pages

    Kodak has been slowly executing a plan to make the transition from a film business, to a profitable and sustainable digital company. Kodak has faced great difficulties such as:…

    • 1201 Words
    • 5 Pages
    Powerful Essays
  • Better Essays

    When Kodak began making changes to its organizational architecture in 1984, its current architecture did not fit the business environment for the industry. The largest factor that motivated Kodak to make this change was increased competition and decreased market share. Until the early 1980’s, Kodak owned the film production market with very little competition. This suddenly changed when Fuji Corporation and many other generic store brands began producing high quality film as well (Brickley, 2009, p. 358). Another factor in this change was technology advancements. As technology rapidly expanded in the 1980’s, other competitors obtained the ability bring new products to market in a much shorter timeframe (Brickley, 2009, p. 358). Film and related products became more readily available, resulting in a more competitive film production industry. With this changing market environment and technological advancement, Kodak lost its monopoly in the film production market and was forced to make a change.…

    • 824 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    BUS 302

    • 2429 Words
    • 8 Pages

    I began writing to show how business can quickly go out of business if the owners do not keep an eye on its public. Kodak failed to meet its customer’s needs, so the company could not keep up with demands. Have you ever gone shopping and found yourself searching for an item you have seen advertised in another store, only to be told that the item was out of stock or this store does not carry that product. This is what happens when supply does not keep up with demand. The company goes under, under the strain of their competitor’s reactiveness. Kodak needed to make changes sooner rather than later when their management made decisions that could help or hurt Kodak. Fuji constantly made changes and made the necessary changes to meet their customer’s needs. As a business owner being able to reach and understand each customer will help in sales so profits will rise. Many people continue to shop where products are cheap and convenient. Staying in business is knowing and meeting different people with different wants and needs and then helping them with finding an inexpensive means of finding them. That is the nature of business and a way to keep a customer satisfied. Building a relationship with customers is the most important aspect in business. If the business does not speak directly to its customer’s they will soon have a loss in customers. Management plays an important part in the structuring of a business if the manager is not being active in the search for new ideas. Therefore technics to improve the company that company will be lost. New products must be advertised and sold in order to grow successfully. Ideas must be turned into products and problems concerning issues in a product must be changed into improvements for the customer. All these things must be completed to make sure…

    • 2429 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    BUS 599

    • 460 Words
    • 2 Pages

    BUS 599 Week 9 Assignment 3 A New Strategy for Kodak-Case 28 The rise and fall of Eastman Kodak…

    • 460 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Kodak vs. Fujifilm

    • 1841 Words
    • 8 Pages

    George Eastman founded Eastman Kodak Co. in 1888. Mr. Eastman developed the first simple camera that could be used by consumers. Mr. Eastman was a high school dropout and came from a poor childhood background. His gift with business however lied within organization and management, and his inventive mind helped him become a successful entrepreneur while in his twenties. Mr. Eastman had changed the development of film from glass plates to a flexible film. He believed that most photography business’s would jump at the opportunity to use the lighter easier to use cameras and film but he soon found out that was not the case. In order to have his business grow he realized that he needed to reach the general public not just the large photography firms. George Eastman’s first slogan “You press the button, we do the rest.” Helped him become recognized with in a year (Eastman Kodak Company 2012).…

    • 1841 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    Eastman Kodak

    • 314 Words
    • 2 Pages

    Eastman Kodak appears to be profitable even though their net income has decreased. They show an increase in sales since from 2002 to 2004, but their operating costs also increased by 15.3 % from 2002 to 2003. The increase in sales was primarily through acquisitions and the impact of foreign exchange rates on their holdings. Kodak’s largest holding, Digital and Film Imaging Systems, experienced a 1% decrease during this period. In a comparative analysis of the years 2003 and 2004, Kodak increased their current assets and decreased total assets. This reflects the disposal of assets such as equipment, plant and property, and complete discontinuance of certain operations. This decrease in total assets can be seen as a prudent move in their restructuring process. They also decreased their number of employees in 2004 and cut back on their advertising expense.…

    • 314 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Kodak vs. Fujifilm

    • 1115 Words
    • 5 Pages

    Eastman Kodak which, is headquartered in Rochester, NY was founded in by George Eastman, who patented photographic film which were stored into a roll in 1884. The first roll film cameras that this company produced were called Kodak. The cameras became so successful the “Kodak” word was incorporated into the name in 1892. By 1900 he had perfected the first camera which was called the “Brownie” to take advantage of his invention. George Eastman, coined the famous slogan “You press the button, we do the rest.” In most of the 20th Century this slogan came to define Kodak. By 1902, Kodak established a British Head Office in London. Eastman built a foundation of his business on four basic principles; mass production, international distribution, extensive advertising, and focus. Eastman believed that all four of these principles being closely related. Mass production could not be justified without wide distribution. Distribution needed the support of strong advertising from beginning he imbued the company with the conviction that fulfilling customer needs and desires is the only road to success. Eastman added three policies with his four basic principles:…

    • 1115 Words
    • 5 Pages
    Good Essays
  • Better Essays

    Kodak vs Fujifilm

    • 2941 Words
    • 12 Pages

    George Eastman was one of the first to demonstrate the great convenience of dry plates to wet plates in 1878, making photography easier for all. Since that time, they have been great innovators in their section of the world, America. Moreover, a huge American Icon was born. In 1884, the business changed from a partnership to a company with 14 shareholders, Eastman Dry Plate and Film Company was formed. In 1885, Eastman American Film opened overseas in London England, and the start of innovative worldwide company was. After hiring a fulltime chemist, unheard of in those times, the name Kodak was born and the Kodak camera was introduced into the market. The marketing slogan “You press the button we do the rest,” was the birth of snapshot photography. From 1889 until 1929, they had the only film, chemical, and research department for working just to innovate filmmaking.…

    • 2941 Words
    • 12 Pages
    Better Essays
  • Better Essays

    Eastman Kodak

    • 992 Words
    • 4 Pages

    Until the early 1980’s, Kodak owned the film production market with very little competition. This suddenly changed when Fuji Corporation and many other generic store brands began producing high quality film as well (Brickley, Smith, & Zimmerman, 2009, p. 358). Technological advances, robotics, new design capabilities and better communications made it possible for the other companies to bring new products to the market in much less time. It was now months instead of years (Brickley et al., 2009, p. 358). Film and related products became more readily available, resulting in a more competitive film production industry. Kodak’s monopoly was gone. This caused Eastman Kodak to make changes to its organization architecture in 1984; the design of the current organization architecture no longer fit the business environment for the film industry. One of the largest factors to motivate Eastman Kodak to make these changes, were increased competition and decreased market share. The stock price of Eastman Kodak went from $85 a share in 1982 to just over $71 in 1984. This is a drop of 16% in their stock price (Brickley et al., 2009, p. 358). When compared to the increases in stock for the other companies in this market as a whole, the decrease was disturbing.…

    • 992 Words
    • 4 Pages
    Better Essays
  • Better Essays

    Kodak vs Fugi

    • 1591 Words
    • 7 Pages

    Kodak, also known as Eastman Kodak was founded in the 1880 's by George Eastman and is currently based out of Rochester, NY. When George Eastman started this company reputation was very important to him. Eastman 's goal was to make photography an everyday affair or as he put it: "to make the camera as convenient as the pencil.” Not only was reputation important to him but so was advertising. Many ads he wrote himself, bringing about their slogan, “you press the button, and we do the rest." Kodak became the world 's first simple camera making photography enjoyable and easy to use for those who weren’t so savvy with cameras. This is a brand known around every country in the world and best known as a multinational corporation.…

    • 1591 Words
    • 7 Pages
    Better Essays
  • Satisfactory Essays

    Specialist Co-Ops

    • 523 Words
    • 3 Pages

    The innovation was creative and the item was top of the line. The organization in the end opened up to the world, getting to be distinctly one of Wall Street s most unmistakable undertakings, with its stock exchanging above $60 In 2002, the stock was down to 8 pennies and the organization looked into going chapter 11. 3 How could an organization like Polaroid, which had creative innovation and a hostage client base, go bankrupt? Maybe organization administrators neglected to utilize Porter s Five Forces to examine the danger of substitute items or administrations. On the off chance that they had, would they have seen the two dangers, one-hour film handling and computerized cameras, that in the long run stole Polaroid s piece of the overall industry? Would they have comprehended that their clients, individuals who need moment access to their photos without hosting a third get-together included, would be the first to utilize one-hour film handling and the first to buy advanced cameras? Could the organization have figured out how to contend with one-hour film preparing and the computerized camera to spare…

    • 523 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Kodak has been losing market share for the past five years to the point it has gone from 76% to 70%. The underlying causes that have generated such losses and have ultimately led consumers to favor competing brands with larger growth are:…

    • 1420 Words
    • 6 Pages
    Good Essays
  • Better Essays

    Kodak's customers want a quality and affordable product. Several of their customers are willing to pay extra money for superior value that they receive with Kodak's product compared to a competitor's product. Kodak's competitors (Fuji) were creating products of equal quality with more vivid colors and selling them at a lesser price, causing the customers to make their purchases from other reputable companies.…

    • 722 Words
    • 3 Pages
    Better Essays
  • Good Essays

    It employed over 62,000 employees and dominated this industry. As time progressed, as did the technology in this industry. Today Kodak only employees roughly 7,000 employees. The reason for this downfall was the inability for kodak to adapt with the current market. Competitors such as Nikon and Canon began switching from film photography to digital photography. As kodak made no changes to their industry, they quickly fell to the bottom as their competitors rose. Therefore, adaptation is incredibly important. New technology pushes industries to adapt. Morelli states this by explain “The forces of attraction anchor skilled labor and specialized services, but the exact kind of skills and services evolve over time, following the changing terrain of the technological frontier”. As I stated earlier, for this to occur, there need to be educated smart individuals that understand the ever-changing economy. The fact is, that there are simply not many of these people, and the individuals that do fall under this category congregate in certain areas, because that is where the jobs…

    • 1110 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    * Despite there deep pockets companies like Panasonic, sony, sanyo, Kodak & many other companies failed in this market.…

    • 516 Words
    • 3 Pages
    Satisfactory Essays

Related Topics