Koi Nai
Assignment on
HUELLA On Line Travel Case
Submitted toProfessor Dr. Supriti Mishra
Submitted byAjeet Singh Chauhan IMI- Bhubaneswar 12PGDM-BHU004
Date-22/02/2013
Q.1 Define the management problem and the research problem. Identify the information that Huella needs to achieve its goals. Ans. The management problems are: To increase Huella’s market visibility To increase Huella’s customer base. To increase its profitability.
Research Problems are: Find out the people perception and awareness about Heulla. Identify the buyer’s behaviour towards online ticket providers. Who are the market competitors working in same business?
Huella would need to know the key reason that’s not letting people to switch over from the conventional brick and mortar agents to the online ticketing system. Q.2 Imagine you as a research manager. Develop a research proposal for Huella based on the quantitative approach. Particularly include the following in the proposal: a. Sampling – Sampling units, sample size and structure, sampling method b. Methodology – Research technique Ans. 2. Sample size should be around 5000. The people to be asked questions would be from airports. Research design should be causal. Variable would be awareness, brand image, usage pattern. Q 3. Design a questionnaire based on the research proposal. Name:Gender:Age:Profession:Education:Annual income o o o o o Less than HK$10,000 HK $10,000 to HK $20,000 HK $20,001 to HK $30,000 HK $30,001 to HK $40,000 More than HK $40,000
How frequently you travel? o o o o 1 to 2 times a week. 3-5 times a week 6-8 times a week More than 8 time a week.
How you book airline ticket? o o Online Offline
Have you ever booked ticket using Huella? o o Yes No
Do you feel insecure about booking ticket from Huella? o o Yes No
How would you rate features of Huella in 1 to 5? (1 being best and 5 being worst.) Easy to use: Security: Design: 1. 1. 1. 2. 2. 2. 3. 3. 3. 4. 4. 4. 5. 5. 5.
Do you find
HUELLA On Line Travel Case
Submitted toProfessor Dr. Supriti Mishra
Submitted byAjeet Singh Chauhan IMI- Bhubaneswar 12PGDM-BHU004
Date-22/02/2013
Q.1 Define the management problem and the research problem. Identify the information that Huella needs to achieve its goals. Ans. The management problems are: To increase Huella’s market visibility To increase Huella’s customer base. To increase its profitability.
Research Problems are: Find out the people perception and awareness about Heulla. Identify the buyer’s behaviour towards online ticket providers. Who are the market competitors working in same business?
Huella would need to know the key reason that’s not letting people to switch over from the conventional brick and mortar agents to the online ticketing system. Q.2 Imagine you as a research manager. Develop a research proposal for Huella based on the quantitative approach. Particularly include the following in the proposal: a. Sampling – Sampling units, sample size and structure, sampling method b. Methodology – Research technique Ans. 2. Sample size should be around 5000. The people to be asked questions would be from airports. Research design should be causal. Variable would be awareness, brand image, usage pattern. Q 3. Design a questionnaire based on the research proposal. Name:Gender:Age:Profession:Education:Annual income o o o o o Less than HK$10,000 HK $10,000 to HK $20,000 HK $20,001 to HK $30,000 HK $30,001 to HK $40,000 More than HK $40,000
How frequently you travel? o o o o 1 to 2 times a week. 3-5 times a week 6-8 times a week More than 8 time a week.
How you book airline ticket? o o Online Offline
Have you ever booked ticket using Huella? o o Yes No
Do you feel insecure about booking ticket from Huella? o o Yes No
How would you rate features of Huella in 1 to 5? (1 being best and 5 being worst.) Easy to use: Security: Design: 1. 1. 1. 2. 2. 2. 3. 3. 3. 4. 4. 4. 5. 5. 5.
Do you find