kona coffee
Hawaiian Isles Kona Coffee Company
Summary
Kona coffee company is one of the largest coffee manufacturers in the state of Hawaii. Their products are made in Hawaii and they have over forty different flavors. Because the coffee beans are grown in Hawaii this is the only place it can be found. High-quality as well as luxurious products.
Strong Point
Corporate culture
Products
Political and Legal Environment
- Great assessment in communicating the need to be aware of not only American export laws, but Japanese import laws as well.
Coffee Market
Information about the numbers of coffee market was good in showing the increase in coffee consumption.
Also how Japan has become the world’s third largest importer of coffee. SWOT analysis
Marketing Objectives
Marketing Strategies
- Excellent target market.
Supply chain strategies
Implementation Plan
Researching upscale stores, Partner with a local ad agency, and Promotions such as taste tests are excellent idea. Sampling is the best way to promote a product.
Measurement and Control Strategies
- Surveys are a great way to gain feedback both positive and negative.
Weak Points
Situation Analysis
Markets
Economic Environment
Could go more into detail about reasons why expansion would be good in this market. How is Japans economy?
Distribution
Competitive Environment
Promotion Strategies
- A little bit weak on promotion. The biggest promotion should be social media.
Missing Points
Situation Analysis could have gone more in depth
Main competitors are not mentioned
Product distribution missing
Environmental factors
Core fundamentals such as strengths, weaknesses, opportunities, and threats need to be slightly mentioned
Mission statement is missing
Although I did find a cute quote on their web page “The warmth of the islands in every cup”.
Distribution
Could have mentioned how much is distributed to each store
Summary
Kona coffee company is one of the largest coffee manufacturers in the state of Hawaii. Their products are made in Hawaii and they have over forty different flavors. Because the coffee beans are grown in Hawaii this is the only place it can be found. High-quality as well as luxurious products.
Strong Point
Corporate culture
Products
Political and Legal Environment
- Great assessment in communicating the need to be aware of not only American export laws, but Japanese import laws as well.
Coffee Market
Information about the numbers of coffee market was good in showing the increase in coffee consumption.
Also how Japan has become the world’s third largest importer of coffee. SWOT analysis
Marketing Objectives
Marketing Strategies
- Excellent target market.
Supply chain strategies
Implementation Plan
Researching upscale stores, Partner with a local ad agency, and Promotions such as taste tests are excellent idea. Sampling is the best way to promote a product.
Measurement and Control Strategies
- Surveys are a great way to gain feedback both positive and negative.
Weak Points
Situation Analysis
Markets
Economic Environment
Could go more into detail about reasons why expansion would be good in this market. How is Japans economy?
Distribution
Competitive Environment
Promotion Strategies
- A little bit weak on promotion. The biggest promotion should be social media.
Missing Points
Situation Analysis could have gone more in depth
Main competitors are not mentioned
Product distribution missing
Environmental factors
Core fundamentals such as strengths, weaknesses, opportunities, and threats need to be slightly mentioned
Mission statement is missing
Although I did find a cute quote on their web page “The warmth of the islands in every cup”.
Distribution
Could have mentioned how much is distributed to each store
References: http://www.hawaiianisles.com http://www.japantoday.com/category/opinions/view/japans-coffee-culture