Kony 2012 Essay
CVP Essay, Samantha Charlesworth, Year 2, 10179071
Kony 2012 Campaign #MAKEKONYFAMOUS
In this essay I am going to cover the Invisible Children campaign from start to present, how social networking sites has driven this campaign into popularity and some-what a success; what the different campaign strategies are and how they have been effective in terms of design.
‘Joseph Kony is one of the World’s worst war criminals and I support the international effort to arrest him, disarm the LRA and bring the child soldiers home.’
I believe in World peace and I believe in the freedom to live the life you choose. March 5th 2012 was the day I stopped caring about the luxuries we are blessed with and started caring more about family, friends and mankind. My perspective on life dramatically changed and I’ve never been more driven towards the idea of ‘change’ than I was after watching this viral campaign, Kony 2012.
“Right now there are more people on Facebook than there were on the planet 200 years ago. Humanities greatest desire is to belong and to connect and now we see each other, we hear each other, we share what we love and it reminds us what we all have in common. This connection is changing the way the world works. Governments are trying to keep up and the older generations are concerned - the game has new rules. The next 27 minutes are an experiment, but in order for it to work you have to pay attention…”
Yoweri Museveni, 1986
Alice Lakwena gained the presidency of Uganda: a woman from the Acholi tribe in Northern Uganda created the Holy Spirit Movement (HSM) in opposition, where the group would recruit followers and forged alliances with rebel militias with the intent of entering Uganda’s capital city, Kampala, and freeing the North from government oppression. The Holy Spirit Movement has regional support, but regional support only. When Alice Lakwena was exiled, there was no obvious person to take over the leadership of the Holy Spirit Movement.
Joseph Kony
Kony 2012 Campaign #MAKEKONYFAMOUS
In this essay I am going to cover the Invisible Children campaign from start to present, how social networking sites has driven this campaign into popularity and some-what a success; what the different campaign strategies are and how they have been effective in terms of design.
‘Joseph Kony is one of the World’s worst war criminals and I support the international effort to arrest him, disarm the LRA and bring the child soldiers home.’
I believe in World peace and I believe in the freedom to live the life you choose. March 5th 2012 was the day I stopped caring about the luxuries we are blessed with and started caring more about family, friends and mankind. My perspective on life dramatically changed and I’ve never been more driven towards the idea of ‘change’ than I was after watching this viral campaign, Kony 2012.
“Right now there are more people on Facebook than there were on the planet 200 years ago. Humanities greatest desire is to belong and to connect and now we see each other, we hear each other, we share what we love and it reminds us what we all have in common. This connection is changing the way the world works. Governments are trying to keep up and the older generations are concerned - the game has new rules. The next 27 minutes are an experiment, but in order for it to work you have to pay attention…”
Yoweri Museveni, 1986
Alice Lakwena gained the presidency of Uganda: a woman from the Acholi tribe in Northern Uganda created the Holy Spirit Movement (HSM) in opposition, where the group would recruit followers and forged alliances with rebel militias with the intent of entering Uganda’s capital city, Kampala, and freeing the North from government oppression. The Holy Spirit Movement has regional support, but regional support only. When Alice Lakwena was exiled, there was no obvious person to take over the leadership of the Holy Spirit Movement.
Joseph Kony