The 30 minute video accepted a lot of fame, very rapidly. The Kony 2012 online video reached 100 million views in less than a week (Children, 2012). Nobody anticipated this, yet were very astonished for all the overwhelming support. The video contains Jason, the producer, explaining his life after traveling across Africa. Jason takes us back a couple years previously, when he rescued Jacob, a young boy who feared Kony. Jacob was used to demonstrate the reality of this cruel event occurring in today’s society. Jacob had a rough life, prior to being rescued. He and his family were abducted by the Rebel Army. Kony executed everyone in Jacob’s family, excluding him. In fact, Jacob was still mourning the recent loss of all his family members. The major statement that stood out to Jason, was the words Jacob said. “I would rather die, then stay on earth in this horrible place.” (Children, 2012) In that moment, Jason knew he had to do something. Fast. That is how The Invisible Children Inc. was created. Ultimately the video was a huge factor which got information out about Kony 2012, and how surreal it truly
The 30 minute video accepted a lot of fame, very rapidly. The Kony 2012 online video reached 100 million views in less than a week (Children, 2012). Nobody anticipated this, yet were very astonished for all the overwhelming support. The video contains Jason, the producer, explaining his life after traveling across Africa. Jason takes us back a couple years previously, when he rescued Jacob, a young boy who feared Kony. Jacob was used to demonstrate the reality of this cruel event occurring in today’s society. Jacob had a rough life, prior to being rescued. He and his family were abducted by the Rebel Army. Kony executed everyone in Jacob’s family, excluding him. In fact, Jacob was still mourning the recent loss of all his family members. The major statement that stood out to Jason, was the words Jacob said. “I would rather die, then stay on earth in this horrible place.” (Children, 2012) In that moment, Jason knew he had to do something. Fast. That is how The Invisible Children Inc. was created. Ultimately the video was a huge factor which got information out about Kony 2012, and how surreal it truly