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Korra Dancewear Group 1

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Korra Dancewear Group 1
KORRA DACEWEAR
BU362 Building and Managing Products
Section C
Group 1
Gursahej Brar
Thomas Fox
Mingwei Sun
Sihong Yan
Feb 22nd 2015

Table of contents
Executive Summary ...................................................................................................................................... 2
Problem/Opportunity .................................................................................................................................. 3
Internal Analysis .......................................................................................................................................... 4
External Analysis .......................................................................................................................................... 5
Competitive Analysis .................................................................................................................................... 5
Consumer Analysis ....................................................................................................................................... 6
Decision Criteria and Alternatives .............................................................................................................. 7
Recommendation ......................................................................................................................................... 8
Implementation Plan.................................................................................................................................... 8
Appendix ..................................................................................................................................................... 13

1

Executive Summary
The owner and the designer of Koran Dancewear, Karolina Swietnoiowska hopes to develop a comprehensive marketing plan to generate $1000 to $2000 in monthly revenue by January 2014.
Currently, we need to examine three aspects of their prospective marketing plan, the
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