Kotex Print Ad Analysis Essay
Mitchell 1
Sharonda Mitchell
Miss Emily Clay
English 102
June 10, 2012
U by Kotex Print Ad Analysis This print advertisement for U by Kotex shows a woman driving a convertible in which the written concept takes the edge off the embarrassment some feel about feminine products. (The N.Y. Times, B3)
· As I looked at the advertisement, it gave me a feeling of calmness with a peace of mind. I felt like I could be that young woman in that car. This advertisement describes the driver holding up her right hand, in a light blue convertible on the highway with the text placed in the sky above the driver, car and the road that reads: “I tied a tampon to my key ring so my brother wouldn’t take my car. It worked.” (The N.Y. Times)
· The message takes the edge off the embarrassment some feel about feminine products. In a black block with pictures of the product boxes on the bottom of the page, there’s a question: “Why are 40% of people uncomfortable with tampons?” Break the Cycle. New U by Kotex. (U by Kotex)
· Acquiring a new product line, U by Kotex, the brand discreetly constructed its own advertising campaign to speak to these extremely …show more content…
Website visitors, UbyKotex.com, which was designed by the New York office of Organic, section of the Omnicom Group, are encouraged to sign a “Declaration of Real Talk,” pledging to defy societal pressures that discourage women from speaking out about their bodies and health. For every signer, Kotex donates $1 to “Girls for Change,” a national nonprofit based in San Jose, California, that puts together urban middle school and high school girls with professional women to encourage social change. According to Mr. Meurer of Kotex, “We’re really out there and we’re trying to touch women and say we care about this conversation.” We’re changing our brand equity to stand for truth and transparency and progressive vaginal care.” (The N.Y.
Sharonda Mitchell
Miss Emily Clay
English 102
June 10, 2012
U by Kotex Print Ad Analysis This print advertisement for U by Kotex shows a woman driving a convertible in which the written concept takes the edge off the embarrassment some feel about feminine products. (The N.Y. Times, B3)
· As I looked at the advertisement, it gave me a feeling of calmness with a peace of mind. I felt like I could be that young woman in that car. This advertisement describes the driver holding up her right hand, in a light blue convertible on the highway with the text placed in the sky above the driver, car and the road that reads: “I tied a tampon to my key ring so my brother wouldn’t take my car. It worked.” (The N.Y. Times)
· The message takes the edge off the embarrassment some feel about feminine products. In a black block with pictures of the product boxes on the bottom of the page, there’s a question: “Why are 40% of people uncomfortable with tampons?” Break the Cycle. New U by Kotex. (U by Kotex)
· Acquiring a new product line, U by Kotex, the brand discreetly constructed its own advertising campaign to speak to these extremely …show more content…
Website visitors, UbyKotex.com, which was designed by the New York office of Organic, section of the Omnicom Group, are encouraged to sign a “Declaration of Real Talk,” pledging to defy societal pressures that discourage women from speaking out about their bodies and health. For every signer, Kotex donates $1 to “Girls for Change,” a national nonprofit based in San Jose, California, that puts together urban middle school and high school girls with professional women to encourage social change. According to Mr. Meurer of Kotex, “We’re really out there and we’re trying to touch women and say we care about this conversation.” We’re changing our brand equity to stand for truth and transparency and progressive vaginal care.” (The N.Y.