Preview

Koyo Essay

Powerful Essays
Open Document
Open Document
1332 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Koyo Essay
Top of Form
Browse Essays

Bottom of Form
Full version Strategic Capabilities
Strategic Capabilities
This print version free essay Strategic Capabilities.

Category: Business
Autor: stellacao 20 December 2013
Words: 1238 | Pages: 5
Over the last decades, the Hong Kong garment industry has enjoyed the golden time with the accelerating trend of economic globalization. Being a renowned international brand is one of the significant business strategies for building competitive advantages. Koyo Jeans is a fashion brand that has successfully transformed from a local garment wholesaler and retailer to international brand. Its international expansion is a deliberately designed and long-term strategy that well utilizes existing capabilities of the firm and leverages their unique capabilities in search of location-specific advantages (Dunning 1988). In the course of international expansion, Koyo Jeans is identifying the opportunities and risks, propelling the strengths, promoting creativities and avoiding the weakness.

This assignment is based on the analysis of internationalization of Koyo Jeans, by assessing its value chain, strategic capabilities and SWOT.

Porter (1998) defines value chain as the activities taken by the business and relates them to the analysis of business strengths and weaknesses. It consists of primary activities and support activities. Primary activities are directly associated with producing and delivering products or service (e.g. inbound logistics, operations, outbound logistics, marketing and sales, and service). Relating the Koyo Jeans case study, inbound logistics , it is headquartered in Hong Kong and manufactured in Humen factory and this implies that its most raw materials can be sourced from China where it is cost-effectives. Also, the Hong Kong 's ports are convenient so that the logistics cost and cycle can be reduced. Second, regarding to operations, Koyo has two different production lines: low-end products for wholesale markets


References: Au K. et al. (2011) Internationalization of Koyo Jeans from Hong Kong. Richard Ivey School of Business Foundation Dunning, J Johnson, G. et al. (2008), Exploring Corporate Strategy Text and Cases. 7th edn., Harlow. FT Prentice Hall Porter, M Thomson, A. A. et al. (2004), Strategy, Winning in the Market Place, 1st edn., Irwin/McGraw-Hill.
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Group Consulting Project Oroton International Entry and Expansion Strategy in China
    • 3646 Words
    • 15 Pages

    Group Consulting Project Oroton International Entry and Expansion Strategy in China

    Oroton is an Australian owned company making luxury goods, from bags to clothing. This study first goes through a resource and capabilities analysis for the Oroton Company. We follow this with an external environment analysis and fashion industry analysis in Oroton’s host market, namely, China. In addition, this study is an analysis on their plan to enter the China luxury goods industry, through setup of a Wholly Owned Subsidiary with a view to using a “Focus” and “Differentiation” strategies. Last but not least, the recommendations are provided for Oroton in terms of how the company can enter into China’s market and further develop its international business efficiently.…

    • 3646 Words
    • 15 Pages
    Powerful Essays
    Read More
  • Best Essays

    Organisational Strategy at Flybe
    • 3399 Words
    • 11 Pages

    Organisational Strategy at Flybe

    Johnson, G; Scholes, K; Whittington, R (2006) Exploring Corporate Strategy – Texts and Cases, 7th edition. Prentice Hall, London…

    • 3399 Words
    • 11 Pages
    Best Essays
    Read More
  • Powerful Essays

    Under Armour Case Analysis
    • 6086 Words
    • 22 Pages

    Under Armour Case Analysis

    Industry Canada, 2008. A Canadian Approach to the Apparel Global Value Chain, [online] Available at…

    • 6086 Words
    • 22 Pages
    Powerful Essays
    Read More
  • Good Essays

    Kokoro Essay
    • 1097 Words
    • 5 Pages

    Kokoro Essay

    Natsume Soseki throughout this novel went into great detail about friendship and the different stages of friendship. With a little help from a man he met on the beach at Kamakura he went from a young man trying to grasp the future to a very intelligent university graduate with all his morals set straight.…

    • 1097 Words
    • 5 Pages
    Good Essays
    Read More
  • Powerful Essays

    Forever 21 Marketing Plan
    • 4745 Words
    • 19 Pages

    Forever 21 Marketing Plan

    Our Objective We aim to bring Forever 21, a popular United States clothing company to Taiwan Executive Summary Forever 21 is a popular clothing retailer. There are several different brands within the company, each with its own target market In opening a store in Taiwan, we are attempting to appeal to a similar target market of college educated females between the ages of 18-34 Our goal is to start with a .5% market share which we will continue to grow with profits between $50,000-75,000, with around 10 thousand new customers Forever 21 traditionally relies on a print campaign in large cities as well as heavy online campaigns. A similar marketing plan will be used in Taiwan with adaptations to fit Taiwanese preferences An online survey will be sent out to determine interest in a Forever 21 retail outlet. Open a retail outlet in Taipei with clothing being imported directly from suppliers, many of which are located in Asia. Environmental analysis Taiwan Apparel Market Analysis Taiwan has limited natural resources. It is not the production country of cotton, yarn and petroleum. However, the development of the textile industry in Taiwan is unusually prosperous, as the main product items are cotton yarn, fiber and garment. The domestic apparel retail development has changed…

    • 4745 Words
    • 19 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Global and Chinese Men's Jeans Industry: 2014 Market Research Report
    • 781 Words
    • 4 Pages

    Global and Chinese Men's Jeans Industry: 2014 Market Research Report

    The report firstly introduced Mens Jeans basic information included Mens Jeans definition classification application industry chain structure industry overview; international market analysis, China domestic market analysis, Macroeconomic environment and economic situation analysis and influence, Mens Jeans Industry policy and plan, Mens Jeans product specification, manufacturing process, product cost structure etc.…

    • 781 Words
    • 4 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Marc Jacobs Brand Analysis
    • 3595 Words
    • 10 Pages

    Marc Jacobs Brand Analysis

    There has been much debate within the fashion industry about what kind of branding strategy to pursue. With the increasing democratization of fashion ushered in by globalization fashion designers have been able to create and/or transform their labels to have a strong and strategic world-wide presence. The two main schools of thought within branding strategies are globalization and adaptation. Thus a fashion company must traverse the terrain and select which strategy suits the company’s policies, aims and mission.…

    • 3595 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    The Swot Analysis
    • 2916 Words
    • 12 Pages

    The Swot Analysis

    This report has two main parts. The first part is the SWOT analysis for Fashionable. The strengths are: fashionable products, relatively cheap price, and exclusive access to high grade natural resources. In the internal analysis, the three strengths make Fashionable competitive in Japan RMG market. There are still some weaknesses like weak brand name and language barriers. These weaknesses can be fixed by proper managements. In the external analysis, the opportunities can be summaries as unfulfilled market, increasing demand for fashionable clothes, less trade barriers and application of new technologies. However there are some threats like limited raw material supply, intensive competitions, treats from buyers and also the trade barriers. There threats cannot be eliminated but can be adjusted by right strategies. The second part of this report is the discussion of choose the proper market entry mode. I choose exporting as the right one for several reasons.…

    • 2916 Words
    • 12 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Winners and Losers
    • 1831 Words
    • 8 Pages

    Winners and Losers

    Jeans West is a successful brand in New Zealand and this is echoed by the consumers as “Jeans West fits best”. Jeans West differentiates itself by having a wide variety of denim jeans to suit all body shapes. Jeans West also has a loyalty programme which offers discounts and invites to exclusive VIP sales. On top of that Jeans West also has a five pocket customer service programme which ensures that the customers concerns and needs and wants are met. The brand is owned by Glorious Sun and was successful first in Australia before it came to NZ. Jeans West also has stores in Asia, but in this essay the focus will be on Australia and NZ (primarily on NZ).…

    • 1831 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Uniqlo Marketing
    • 294 Words
    • 2 Pages

    Uniqlo Marketing

    This report aims to explore and investigate Japanese clothing brand, UNIQLO and presents hypothetical plan of bringing UNIQLO to Australia. The brand UNIQLO belongs to the Fast Retailing group, a Japanese retail holding company who aim to be innovative and challenge existing ideas of retail. They want to change the way people see and value their clothes. UNIQLO is their most successful brand that has been in operation since 1984. UNIQLO formed the portmanteau for ‘unique’ and ‘clothing’ as an emblem of creativity and individuality of Japanese apparel industry. UNIQLO offers fashionable and high quality clothing at reasonable prices. UNIQLO now have 824 stores worldwide such as USA, UK, France, China, South Korea, Hong Kong, Singapore and Russia. And in Australia near future. Their main products include casual wear for women, men, children and baby. Their accessories consist of bags, scarves, hats, sunglasses and a small selection of jewelry. UNIQLO is a fashion brand that specialize in basic casual garments. They supply for a wide age range and have pride on being a fashionable but not fashion led brand. All UNIQLO products are made in accordance to high Japanese standards for quality, and they come in different vibrant colours and styles, providing customers with true excellence and innovation in casual wear, from design and to the fit and colour choices. UNIQLO’s main aim as a fashion brand is to “design, manufacture, market and sell casual wear that can be worn by anyone, any day”. They believe that clothing can say a lot about a person and encourage their consumers to create their own individual styles using UNIQLO garments as the tools. Therefore they do not force fashion trends on their customers and simply provide them with fashionable, affordable, high quality, casual…

    • 294 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    South Korea's Apparel Industry in the Future Should Focus on Globalization
    • 694 Words
    • 3 Pages

    South Korea's Apparel Industry in the Future Should Focus on Globalization

    Into the 21st century, the globalization of the Korean apparel industry has not only requested to stay at the prospect level, but rather to the realities of real approximation of the industry demands. Even in this case may be, the industry has no significant changes occur, it is now an undeniable fact. Such circumstances, the textile and clothing industry had to face the same problem: only on domestic demand has been very difficult to expect more in the future. To solve this problem, no matter what methods seem to be to help overseas needs.…

    • 694 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Best Essays

    Strategic Marketing of Giordano
    • 3272 Words
    • 14 Pages

    Strategic Marketing of Giordano

    Giordano established in 1981 by Jimmy Lai. It is a Hong Kong- based retailer of casual clothes targeted at men, women and children via its four company brands, Giordano, Giordano Ladies, Giordano Junior and Blue Exchange (Bitner & Zeithaml, 2011). Giordano is one of the best known and established apparel retailers in the Asia Pacific region, employing over 8,000 friendly staff with over 2,400 shops operating in 30 territories worldwide (About Giordano, 2011). They are committed to delivering quality products and service to their customers in the worldwide market. Their vision is to be the best and the biggest world brand in apparel retailing with the mission of making people "feel good" & "look great".…

    • 3272 Words
    • 14 Pages
    Best Essays
    Read More
  • Satisfactory Essays

    Meerza Fashion
    • 682 Words
    • 3 Pages

    Meerza Fashion

    1) Partial repositioning with strong PR and social media support (Go a bit more mass-market, but with strong quality control and still holding balance with clothes specially made, which means that you can still order the clothes through online-service, but now some of the parameters are more standardized, but yet the quality is one of the highest + smartly dealing with complaints and making the customer understand that he or she is taken care of at the best rate. Giving more information to the…

    • 682 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Critically evaluate the comparative transnational effectiveness of Benetton and Zara
    • 2088 Words
    • 7 Pages

    Critically evaluate the comparative transnational effectiveness of Benetton and Zara

    Zara and Benetton are two of the most acknowledged clothing companies in the fast fashion industry. The different international business strategies they adopt result in different transnational effectiveness. To begin with, this essay will give a brief overview of the motivation, means and mentality of these two companies, and then compare how they sustain their competitive advantages through integration, responsiveness and flexibility. Next, it will highlight their evolving strategies and demonstrate the structures, worldwide learning and innovation models they adopt to support the strategies. Finally, the evolving global roles will be analyzed.…

    • 2088 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Best Essays

    business comment
    • 2213 Words
    • 9 Pages

    business comment

    Nebahat TokatliView; Ömür Kizilgün (2004). Upgrading in the Global Clothing Industry: Mavi Jeans and the Transformation of a Turkish Firm from Full-Package to Brand-Name Manufacturing and Retailing. Economic Geography80.3 (Jul 2004): 221-240. Retrieved from http://0-search.proquest.com.lib.hksyu.edu.hk/pqcentral/docview/235672399/abstract/14222D614F616729374/1?accountid=16964…

    • 2213 Words
    • 9 Pages
    Best Essays
    Read More

Related Topics