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Kraft
ACADEMIA DE STUDII ECONOMICE
FACULTATEA DE RELAŢII ECONOMICE INTERNAŢIONALE
MASTER ÎN MANAGEMENTUL AFACERILOR INTERNAŢIONALE

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Autor: ANUL 1, GRUPA 1

BUCUREŞTI 2007
CUPRINS

1. DESCRIEREA GENERALĂ A ACTIVITĂŢII COMPANIEI 1. Descriere generală 2. Istoria Kraft 3. Produsele Kraft 4. Gradul de internaţionalizare Kraft

2. MISIUNEA COMPANIEI 1. Scopul Kraft 2. Premise 3. Valori 4. Direcţii

3. DESCRIEREA ACTIVITĂŢII COMPANIEI

4. PLANURI, STRATEGII 1. Analiza SWOT 2. Matricea BCG 3. Strategia Kraft Food România 4. Resurse necesare

5. STRUCTURA ORGANIZAŢIONALĂ A COMPANIEI 1. Departamentul de marketing 2. Departamentul de producţie 3. Departamentul de vânzări 4. Departamentul de Finanţe şi Contabilitate 5. Departamentul de resurse umane 6. Departamentul de Cercetare şi Dezvoltare

6. PLANURI ŞI TACTICI 1. Departamentul de marketing 2. Departamentul de producţie 3. Departamentul de relaţiii cu clienţii 4. Departamenul de finanţe şi control a activităţii 5. Departamenul de resurse umane 6. Departamentul de Cercetare-dezvoltare

7. PLANURI OPERAŢIONALE 1. Departamentul de marketing 2. Departamenul de producţie 3. Departamentul de relaţii cu clienţii

8. POLITICA RESURSELOR UMANE 1. Determinare personalului cerut 2. Profilul job-ului 3. Cerea netă 4. Recrutarea 5. Selecţia 6. Programele de training 7. Motivarea personalului

9. POLITICA DE CONTROL

1. DESCRIEREA GENERALĂ A ACTIVITĂŢII COMPANIEI

1.1. Descriere generală

Kraft Foods este lider în produse de ciocolată şi brânzeturi cu un venit net în 1994 de mai mult de 31 de miliarde de dolari. Firma Kraft are o experienţă de peste 100 de ani în calitatea şi lansarea de produse
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