Kraft Foods M&a
Kraft Foods By
Anuradha Ganesh Aashish Tripathi Reetu Bhagat
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7/29/2013 7/25/2013
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History and Evolution – Kraft Foods
Started in 1903 with J L Kraft using a rented horse wagon to purchase wholesale cheese and selling to small stores 1909: J L Kraft & Bros. Incorporated 1914-1916: Buys first cheese plant, begins producing cheese in 3-1/2 and 7-3/4 ounces tins and gets patent for the same 1920: Purchases MacLaren’s Imperial cheese to enter Canada. 1924: Changes name to Kraft Cheese Company 1928: Merges with Phenix Cheese Corporation to form Kraft-Phenix Cheese Corporation which is later acquired by NDPC. 1930-1957: Many name changes till officially becomes Kraft foods division of NDPC 1969: NDPC changes its name to Kraftco. Corporation which later changes to Kraft Inc.
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History and Evolution – Contd.
1988: Becomes part of Philip Morris Companies Inc. to create world’s largest consumer product company which later join general foods with Kraft Inc. to form Kraft General to form the largest food company in US and Canada. 1991-2000: Acquires many companies like Caprisun, Jack’s Frozen Pizza, Nabisco Food Group, Boca Burger. 2010: Sells North American pizza business to Nestle. Acquires Cadbury 's for 19.6 billion USD in the same year. 2012: Splits into two companies - Kraft Foods Group and Mondelēz International, an international snack and confectionary company. Cadbury goes to Mondelēz International.
Source: http://www.kraftfoodscompany.com
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Products
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BCG MATRIX
STARS
• Oreo Biscuits • Dairy Milk
QUESTION MARKS
• Stride Shift Gum • Corn Nut Hot Sauce & Lemon Chips
CASH COWS
• Tang Flavored Drinks • A1 Steak Sauce
DOGS
• Bull’s Eye barbeque steak sauces • Saimaza Natural Ground Coffee
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CADBURY
Started by John Cadbury in 1824 It’s a British confectionery company owned by Mondelēz International.
Anuradha Ganesh Aashish Tripathi Reetu Bhagat
7/29/2013 1
7/29/2013 7/25/2013
2 2
History and Evolution – Kraft Foods
Started in 1903 with J L Kraft using a rented horse wagon to purchase wholesale cheese and selling to small stores 1909: J L Kraft & Bros. Incorporated 1914-1916: Buys first cheese plant, begins producing cheese in 3-1/2 and 7-3/4 ounces tins and gets patent for the same 1920: Purchases MacLaren’s Imperial cheese to enter Canada. 1924: Changes name to Kraft Cheese Company 1928: Merges with Phenix Cheese Corporation to form Kraft-Phenix Cheese Corporation which is later acquired by NDPC. 1930-1957: Many name changes till officially becomes Kraft foods division of NDPC 1969: NDPC changes its name to Kraftco. Corporation which later changes to Kraft Inc.
7/29/2013 3
History and Evolution – Contd.
1988: Becomes part of Philip Morris Companies Inc. to create world’s largest consumer product company which later join general foods with Kraft Inc. to form Kraft General to form the largest food company in US and Canada. 1991-2000: Acquires many companies like Caprisun, Jack’s Frozen Pizza, Nabisco Food Group, Boca Burger. 2010: Sells North American pizza business to Nestle. Acquires Cadbury 's for 19.6 billion USD in the same year. 2012: Splits into two companies - Kraft Foods Group and Mondelēz International, an international snack and confectionary company. Cadbury goes to Mondelēz International.
Source: http://www.kraftfoodscompany.com
7/29/2013 4
Products
7/25/2013 7/25/2013
5 5
BCG MATRIX
STARS
• Oreo Biscuits • Dairy Milk
QUESTION MARKS
• Stride Shift Gum • Corn Nut Hot Sauce & Lemon Chips
CASH COWS
• Tang Flavored Drinks • A1 Steak Sauce
DOGS
• Bull’s Eye barbeque steak sauces • Saimaza Natural Ground Coffee
7/29/2013 7/25/2013
6 6
CADBURY
Started by John Cadbury in 1824 It’s a British confectionery company owned by Mondelēz International.
References: http://en.wikipedia.org/wiki/Kraft_Foods http://en.wikipedia.org/wiki/Cadbury_plc http://ceoworld.biz/ceo/2010/01/19/why-cadbury-agrees-kraft-takeover-bid http://expertscolumn.com/content/potential-winners-and-losers-proposedacquisition-cadbury-kraft http://timesofindia.indiatimes.com/business/international-business/Buffettopposes-Krafts-takeover-of-Cadbury/articleshow/5482536.cms http://www.alcibi.com/business_hieroglyphics/mergers-acquisitions/mergerintegration/the-kraft-cadbury-marriage-will-it-work/ 7/29/2013 16 THANK YOU !! 7/29/2013 17