Kraft Responsible Report
Creating a more delicious world
Our 2010 repOrt
Message from Our Chairman and Chief Executive Officer
a 2 b
Ever since my first “job” selling girl scout cookies, i believed that business could be a force for good. today, i know it is.
irene B. rosenfeld Chairman and Chief Executive Officer
as a global food company, we can help raise people up—out of hunger, out of poverty, toward healthier lifestyles—through what we make and how we make it. Millions of times a day … in ways big and small … quite literally around the world, we’re doing just that. and we do it at multiple points in our supply chain … from our agriculture Business is a vital part of the success of most sourcing initiatives that have made us a leading nations. from Chile to China. the united states purchaser of sustainable cocoa, coffee and to ukraine. Well-run businesses contribute to cashews to our finished products, like Biskuat society in so many ways: Providing jobs, creating and Tiger fortified biscuits that help indonesian robust supply chains, revitalizing communities, moms ensure their kids get the right vitamins innovating solutions for some of the world’s and minerals to grow to their full potential. toughest challenges, contributing to public coffers and delivering shareholder returns that “Creating a more delicious world” is a lofty enable further investment. But companies that goal to be sure. But we make it achievable by can successfully and simultaneously balance taking a pragmatic approach. first, we focus the short- and long-term interests of the our efforts where we can make the greatest multiple constituents they serve can do the difference. Our global priorities are food safety, most good. they can, indeed, change the health and well-being, and sustainability. next, world for the better. we agree on the goals, strategies and actions that’s one of the reasons i’m so proud to be leading Kraft foods, where we say that “delicious is our difference.” Yes, our products
Our 2010 repOrt
Message from Our Chairman and Chief Executive Officer
a 2 b
Ever since my first “job” selling girl scout cookies, i believed that business could be a force for good. today, i know it is.
irene B. rosenfeld Chairman and Chief Executive Officer
as a global food company, we can help raise people up—out of hunger, out of poverty, toward healthier lifestyles—through what we make and how we make it. Millions of times a day … in ways big and small … quite literally around the world, we’re doing just that. and we do it at multiple points in our supply chain … from our agriculture Business is a vital part of the success of most sourcing initiatives that have made us a leading nations. from Chile to China. the united states purchaser of sustainable cocoa, coffee and to ukraine. Well-run businesses contribute to cashews to our finished products, like Biskuat society in so many ways: Providing jobs, creating and Tiger fortified biscuits that help indonesian robust supply chains, revitalizing communities, moms ensure their kids get the right vitamins innovating solutions for some of the world’s and minerals to grow to their full potential. toughest challenges, contributing to public coffers and delivering shareholder returns that “Creating a more delicious world” is a lofty enable further investment. But companies that goal to be sure. But we make it achievable by can successfully and simultaneously balance taking a pragmatic approach. first, we focus the short- and long-term interests of the our efforts where we can make the greatest multiple constituents they serve can do the difference. Our global priorities are food safety, most good. they can, indeed, change the health and well-being, and sustainability. next, world for the better. we agree on the goals, strategies and actions that’s one of the reasons i’m so proud to be leading Kraft foods, where we say that “delicious is our difference.” Yes, our products