Kroger
Introduction
During the early 1990s, opportunities in South East Asian markets became increasingly important to American and European retailers seeking to sustain their international growth rates. In particular, the less developed markets of South East Asia began to attract attention which they had previously not received. This was in contrast to earlier expansion patterns among European international retailers. Before the early 1990s, retailers have tended to look towards Europe and North America, rather than East Asia to grab international growth opportunities.
American retailers have operated in international markets for a considerable period of time. For some retailers, cross-border expansion was a feature of the 1890s as it is a …show more content…
This report also outline the attractiveness of the Indian food retail market and compares the market with Kroger strategies, values and objectives. The attractiveness of the Indian market has been highlighted by the recent entry of many major food …show more content…
Furthermore the conclusion and recommendation section gives practical advise to Kroger, and what should be the steps taken in order to ensure a successful launch in an emerging market like India and should Kroger take the risk to invest and follow the path of its major US competitors.
History and Overview of Kroger
The Kroger Co. was established in 1883 by Mr. Barney Roger and was incorporated in 1902. Kroger Co (Kroger) is one of the leading US retail grocery chains operating under banners such as Kroger, Food 4 Less, Ralphs , Fred Meyer, King Soopers , QFC, Fry’s and Fry's Marketplace, Smith’s and Smith's Marketplace, Dillons, and City Market. The company is headquarter in Cincinnati, Ohio and employs approximately 300,000 people.
Kroger Company (Kroger) is one of the largest retailers in the US based on annual sales. Some of the food for sale in its supermarket are manufactured and processed by the company. Kroger operates in the US market only. As of February 3, 2007, the company operates 2,468 supermarkets and multi-department stores directly or through its subsidiaries in 41 states. These stores have strong local ties and brand equity.
More in Appendix no
Business
During the early 1990s, opportunities in South East Asian markets became increasingly important to American and European retailers seeking to sustain their international growth rates. In particular, the less developed markets of South East Asia began to attract attention which they had previously not received. This was in contrast to earlier expansion patterns among European international retailers. Before the early 1990s, retailers have tended to look towards Europe and North America, rather than East Asia to grab international growth opportunities.
American retailers have operated in international markets for a considerable period of time. For some retailers, cross-border expansion was a feature of the 1890s as it is a …show more content…
This report also outline the attractiveness of the Indian food retail market and compares the market with Kroger strategies, values and objectives. The attractiveness of the Indian market has been highlighted by the recent entry of many major food …show more content…
Furthermore the conclusion and recommendation section gives practical advise to Kroger, and what should be the steps taken in order to ensure a successful launch in an emerging market like India and should Kroger take the risk to invest and follow the path of its major US competitors.
History and Overview of Kroger
The Kroger Co. was established in 1883 by Mr. Barney Roger and was incorporated in 1902. Kroger Co (Kroger) is one of the leading US retail grocery chains operating under banners such as Kroger, Food 4 Less, Ralphs , Fred Meyer, King Soopers , QFC, Fry’s and Fry's Marketplace, Smith’s and Smith's Marketplace, Dillons, and City Market. The company is headquarter in Cincinnati, Ohio and employs approximately 300,000 people.
Kroger Company (Kroger) is one of the largest retailers in the US based on annual sales. Some of the food for sale in its supermarket are manufactured and processed by the company. Kroger operates in the US market only. As of February 3, 2007, the company operates 2,468 supermarkets and multi-department stores directly or through its subsidiaries in 41 states. These stores have strong local ties and brand equity.
More in Appendix no
Business