Bus/475
July 16, 2012
Kudler Fine Foods
Kudler Fine Foods offers delicacy food s to its customers. Kudler treats its foods with love and care. These delicacies give customers excellent meat, bread, seafood, and wine. Kudler’s mission, vision, values, and goals are extraordinary. This paper is a review of Kudler’s reason for existence, organizational structure, steps in collaboration, positive action plan, and collaborative roles of the key stakeholders. Kudler uses these steps to have a successful organization. The organization is successful because customers can get quality foods here.
Organization’s Existence Kudler Fine Foods is an upscale specialty food store offering its customers the best in imported and domestic fare. The founder and owner Kathy Kudler had a vision for the business she wanted to develop because she found relief from the stress of working as vice-president of marketing for a large defense contractor by cooking gourmet foods. Realizing that it was not easy to find the necessary ingredients, Kathy noticed there was a business opportunity that she could capitalize on. Kudler’s mission is to provide customers with a pleasing shopping outing. Kudler wants their customers to understand that the products sold at their stores are nothing less than what Kathy Kudler uses in her own home. The goal is to provide customers with the best service by going “to extensive lengths to assure that Kudler Fine Foods is the purveyor of choice for customers aspiring to purchase the finest epicurean delights” (Kudler Fine Foods, About, 2011, para. 3,). The value that Kudler Fine Foods wants to instill in the company is to treat the customer’s shopping experience like Kathy would treat her own by shopping the world for the best to provide the products not offered in other stores. Kudler is highly selective in regard to the team members. The goal of Kudler Fine Foods is to expand and
References: Kudler Fine Foods. (2011). Retrieved from https://ecampus.phoenix.edu/secure/aapd/cist/vop/Business/Kudler2/internet/index.asp Richmond, V. P. & McCroskey, J. C. (2009) Organizational Communication for Survival: Making Work, Work, (4th Ed.). Boston, MA: Allyn & Bacon/Pearson Education, Inc. Thompson, A. A., Gamble, J. E., & Strickland, A. J. (2006). Strategy: Winning in the marketplace: Core concepts, analytical tools, cases (2nd ed.). New York, NY: McGraw-Hill.