Preview

Kudler Fine Foods - Functional Area Interrelationships

Better Essays
Open Document
Open Document
1762 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Kudler Fine Foods - Functional Area Interrelationships
Kudler Fine Foods – Functional Area Interrelationships

Bus/475

July 16, 2012

Kudler Fine Foods

Kudler Fine Foods offers delicacy food s to its customers. Kudler treats its foods with love and care. These delicacies give customers excellent meat, bread, seafood, and wine. Kudler’s mission, vision, values, and goals are extraordinary. This paper is a review of Kudler’s reason for existence, organizational structure, steps in collaboration, positive action plan, and collaborative roles of the key stakeholders. Kudler uses these steps to have a successful organization. The organization is successful because customers can get quality foods here.
Organization’s Existence Kudler Fine Foods is an upscale specialty food store offering its customers the best in imported and domestic fare. The founder and owner Kathy Kudler had a vision for the business she wanted to develop because she found relief from the stress of working as vice-president of marketing for a large defense contractor by cooking gourmet foods. Realizing that it was not easy to find the necessary ingredients, Kathy noticed there was a business opportunity that she could capitalize on. Kudler’s mission is to provide customers with a pleasing shopping outing. Kudler wants their customers to understand that the products sold at their stores are nothing less than what Kathy Kudler uses in her own home. The goal is to provide customers with the best service by going “to extensive lengths to assure that Kudler Fine Foods is the purveyor of choice for customers aspiring to purchase the finest epicurean delights” (Kudler Fine Foods, About, 2011, para. 3,). The value that Kudler Fine Foods wants to instill in the company is to treat the customer’s shopping experience like Kathy would treat her own by shopping the world for the best to provide the products not offered in other stores. Kudler is highly selective in regard to the team members. The goal of Kudler Fine Foods is to expand and



References: Kudler Fine Foods. (2011). Retrieved from https://ecampus.phoenix.edu/secure/aapd/cist/vop/Business/Kudler2/internet/index.asp Richmond, V. P. & McCroskey, J. C. (2009) Organizational Communication for Survival: Making Work, Work, (4th Ed.). Boston, MA: Allyn & Bacon/Pearson Education, Inc. Thompson, A. A., Gamble, J. E., & Strickland, A. J. (2006). Strategy: Winning in the marketplace: Core concepts, analytical tools, cases (2nd ed.). New York, NY: McGraw-Hill.

You May Also Find These Documents Helpful

  • Good Essays

    Kudler Fine Foods is a specialty food store which specializes in local upscale products. The founder, Kathy Kudler, opened the very first Kudler Fine Foods shop in the San Diego metropolitan area back in 1998. Due to the overwhelmingly positive response by the public, Karen has since opened two additional locations in Del Mar and Encinitas, with additional locations in Carlsbad and San Francisco under consideration. In the interest of growing the customer base and increasing consumer loyalty, the Kudler Fine Foods’ sales and marketing departments have developed a strategic sales and marketing plan for the upcoming fiscal year. This plan includes a Frequent Shopper points program to leverage the customer loyalty and give individual customers special offers that will be customizable to his or her individual shopping habits and buying patterns. Strategic sales and marketing objectives, social network marketing, and word of mouth endorsements, the marketing efforts of Kudler Fine Foods will help to increase the customer base by luring new customers into the stores.…

    • 698 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Kudler Fine Foods is a small business that is looking for exceptional ways to expand and broaden their business. Goddard and Associates have been hired to review their current systems of both business and accounting to see what areas of hardware and software can be upgraded for the company to perform better and more effectively. Kathy Kudler, the founder and owner of Kudler Fine Foods, prides herself in the company’s mission statement. “Kudler Fine Foods is committed to providing our customers with the finest selection of the very best foods and wines so that your culinary visions can come true” (Kudler Fine Foods, Strategic Plan, pg 3).…

    • 936 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Kudler Fine Foods is an upscale grocery store specializing in gourmet foods, wines, and other cooking needs. Kathy Kudler established the company through her use of fine foods for cooking as well as the inability to obtain them as a consumer. The company has a unique concept and approach to the collaboration of different methods in management and operations. This is responsible for the current success of three individual stores. Through the demands of consumers, Kudler Fine Foods developed a strong mission, collaborative methods, and organizational structure to create functional area interrelationships within the business.…

    • 1763 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Kudler Eco 365

    • 970 Words
    • 4 Pages

    Currently, KFF has minimal competition and owns a substantial portion of its market share. From the 2010 and 2011 customer marketing surveys, strengths and weaknesses of KFF strongly identify with the consumers view. The 2010 market survey shows KFF’s strengths to be convenient store hours, appealing atmosphere/décor, attractive displays, merchandise satisfaction, and the overall satisfaction of the store. Each category listed as strengths from the 2010 survey shows that less than 20% of the customers shopping at KFF express dissatisfaction in these areas. This analysis leads to the weaknesses shown in 2010. The weaknesses would be any category that has a customer dissatisfaction rate above 20%. Listed from weakest to weak; good value, good selection, courteous, and knowledgeable staff categories show red flags. These four categories alone define Kathy Kudler’s mission for creating an upscale gourmet shopping experience. The areas KFF most wants to prevail are the areas given the most dissatisfaction by customers. Looking into the 2011 market survey, it shows that dissatisfaction is rising in other categories. KFF strengths in 2011 according to its consumers are, store hours and the atmosphere/décor. Of the nine categories, customers show satisfaction with only two of the nine survey categories. This is a significant decline from the five satisfied categories…

    • 970 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Some ways they make themselves a great part of the exclusive market of fine foods. Some of Kudler’s ways Kudler makes this possible is by the expertise that is given with the gourmet setting at all the locations from the wine to the cheeses and other fine foods. Kudler went over and beyond to make sure the expertise was carried out by the use of the surveys they had customers and visitors to complete in 2010 and 2011. According to these surveys, Kudler showed strengths and weakness that they hold above the competitors are the outstanding customer relations and the enormous selection of the world’s best fine foods. The gourmet food was satisfactory for the money that was spent and appreciated by the majority of their customers. The high quality food for the right price and how the right price is deterred is another fine example of the marketing research. Some weaknesses of Kudler is indicated in the same customer surveys that where received these included the marketing Kudler uses for customer service and the display of the merchandise. In this instance Kudler can easily change the way it displays the merchandise and make the displays more attractive to make the equally appeal the intended customers.This Is a great example of when Kudler needs to do marketing research to help find answers and resources to fix the problems. Excellent customer service is Kudler’s primary focus this was noticed by…

    • 1058 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    Kudler Fine Foods is a California based gourmet food store that carries domestic and imported foods, founded by Kathy Kudler. The La Jolla store that opened in 1998 was the beginning of the Kudler Foods Company. The second store was opened within two years at Del Mar and their latest store opened in 2003 at Encinitas. The company is seeking to expand to other locations. The business objective of Kudler Fine Foods is to ensure profits by offering very high quality products at competitive prices. The company focuses on satisfaction of customers through various strategies. (2003 strategic plan: Kudler Fine Foods) This paper is discussing the importance of marketing research combined…

    • 1526 Words
    • 7 Pages
    Powerful Essays
  • Better Essays

    Organizations develop strategic plans to compete in the market place; functional areas of the organization and their relationships must be considered to successfully carry out organizational goals. The executive team determines the organizational structure and identifies functional areas that must be in place to compete in the market place. These functional areas include, but are not limited to, finance, marketing, production and human resources. (Thompson, Gamble, Strickland, 2006) The development of strategies to meet the needs of the firm and compete in the market place includes collaborative…

    • 1935 Words
    • 8 Pages
    Better Essays
  • Powerful Essays

    The definition of marketing as stated by the American Marketing Association is that: “Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.” (marketingpower.com, 2008) Marketing is not a choice but yet an essential part of any business. Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area. The company has three locations (La Jolla, Del Mar and Encinitas). Each store has a large amount of retail space located in a stylish shopping center. The stores are stocked with the very best domestic and imported produce (phoenix.edu, 2008). Kudler Fine Foods has decided to explore new options to which they might offer to their customers. This paper will first justify the importance of marketing research in the development of Kudler Fine Food’s marketing strategy and tactics. Next the paper will explain Identify the areas where additional market research is needed.…

    • 1298 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Kudler Fine Foods is an upscale specialty gourmet food company. Their goal is to provide every customer with the best food products from wines, domestic products, and fresh organic foods. Kathy the CEO of the company wants to expand their business by contracting with local growers so they can provide Kudler Fine Foods with the best available organic products out there. By being able to have a huge organic section in all three stores will increase the company’s operational efficiency and retail sales. These changes will affect their supply chain with the local growers. This will also allow Kudler Fine Foods to develop a healthy relationship with the suppliers (local growers). They will be able to have better control over their quality and performance measures. They will be able to set quality standards and to provide good quality product to the customers that will allow them to increase their business and customer base. Kudler Fine Foods is in a position to be a competitive company against other similar companies that have not made the necessary changes to grow as a company.…

    • 1005 Words
    • 5 Pages
    Good Essays
  • Best Essays

    Kudler Fine Foods has a fairly flat organization structure. Each area of the store has employees who specialize in their area; additionally there is support staff for stocking, checking, and customer service. The flat structure simply allows for communication continuity. The communication of sales, trends or lack of sales and trends help guides the firm’s strategic planning initiatives. The less management structure nurtures an environment that promotes an organizational culture of creativeness and ideas for the specialty foods within the firm. Direct contact from the specialist to the owner cuts out the extra layer of people, whom could decrease the differentiation via lack of specialty knowledge of the products. The owner has a small high level management team; the owner depends on the area specialist to be constructively involved with the success of the…

    • 2901 Words
    • 12 Pages
    Best Essays
  • Better Essays

    The description of how Kudler Fine Foods operates and what it offers its customers. The breakdown of how accurate Kudler Fine Foods uses marketing research and competitive intelligence. Areas are identified that need improvement in the marketing plan for Kudler.…

    • 1206 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    Marketing Week 2

    • 1838 Words
    • 8 Pages

    Kudler Fine Foods began from the vision of Entrepreneur, Kathy Kudler. The company is illustrious for its specialty foods with locations in Del Mar, Encinitas, and La Jolla, centered in urban San Diego (University of Phoenix, 2011). The organization’s recent aim is to further diversity in consumer options and its impeccable staff. Kudler Fine Foods will employ diversity to fortify its customer base and construct a workforce that mirrors the assortment of its merchandise.…

    • 1838 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Cited: McCroskey C., James Organizational Communication for Survival: Making Work, Work 4th ed. Richmond, Virginia: Pearson Education, 2009…

    • 1684 Words
    • 7 Pages
    Good Essays
  • Powerful Essays

    Thompson, A. A., Gamble, J. E., & Strickland, A. J. (2006). Strategy: Winning in the marketplace: Core concepts, analytical tools, cases (2nd ed.). New York: McGraw-Hill.…

    • 927 Words
    • 4 Pages
    Powerful Essays
  • Better Essays

    Kudler Fine Foods is a locally owned upscale specialty food store located in San Diego that offers fresh produce, fresh meat and seafood, wines from around the world, bakery and pastry products, cheese and dairy products, condiment, packaged foods, and numerous special gourmet items. Founded in 1998 by Kathy Kudler the store has grown quickly and has led to three store locations in Encinitas, Del Mar, and La Jolla. The company has experienced success since its inception and has the desire to continue its growth.…

    • 1438 Words
    • 6 Pages
    Better Essays