Kudler Fine Foods Promotional Product Project
RUNNING HEAD: KUDLER FINE FOODS PROMOTIONAL PRODUCT PROJECT
Kudler Fine Foods Promotional Product Project
Bradley Smith, Brian Jones, Christian Garner, Constance Malloy,
Learning Team A - CMGT/575 CIS Project Management
Joe Thomas
May 14, 2009
Executive Summary
From: Team A Consulting
Requestor: Yvonne Reynolds, Director of Store Operations
Date: April 13, 2010
Locations: Main Office
Subject: Service Request SR-kf-001 Generate Monthly Newsletter with Coupons In the world of upscale specialty foods, Kudler Fine Foods is one of the leaders in the San Diego metropolitan area. Capable of providing the finest foodstuffs, wines, and specialty foods as well as attention to detail and customer satisfaction, the company takes pride in obtaining the very best of domestic and foreign foodstuffs to meet any customer’s needs. From its beginning in 1998, Kudler has grown to three major retail store locations in La Jolla, Encinitas, and Del Mar within the San Diego metropolis, allowing Kudler to fulfill needs all over the community at anytime. Kudler not only prides itself with selling the freshest organic foods from all over the world but also strives to stay competitive with large chain grocery stores. This executive summary is in response to a request from Yvonne Reynolds, Director of Store Operations, of Kudler Fine Foods for suggestions to utilize the demographic data from the company 's customer database to create a system that will generate monthly newsletters with coupons for promotional products. These promotional products will be identified by the purchasing manager each month including the details of the coupons such as quantity, cost, and expiration dates. The project will also provide reporting on coupon usage and related product sales. Stakeholders in this project will be the upper management of Kudler Fine Foods, the staff members under Yvonne Reynolds, Director of Store Operations, who will be working on the project for its
Kudler Fine Foods Promotional Product Project
Bradley Smith, Brian Jones, Christian Garner, Constance Malloy,
Learning Team A - CMGT/575 CIS Project Management
Joe Thomas
May 14, 2009
Executive Summary
From: Team A Consulting
Requestor: Yvonne Reynolds, Director of Store Operations
Date: April 13, 2010
Locations: Main Office
Subject: Service Request SR-kf-001 Generate Monthly Newsletter with Coupons In the world of upscale specialty foods, Kudler Fine Foods is one of the leaders in the San Diego metropolitan area. Capable of providing the finest foodstuffs, wines, and specialty foods as well as attention to detail and customer satisfaction, the company takes pride in obtaining the very best of domestic and foreign foodstuffs to meet any customer’s needs. From its beginning in 1998, Kudler has grown to three major retail store locations in La Jolla, Encinitas, and Del Mar within the San Diego metropolis, allowing Kudler to fulfill needs all over the community at anytime. Kudler not only prides itself with selling the freshest organic foods from all over the world but also strives to stay competitive with large chain grocery stores. This executive summary is in response to a request from Yvonne Reynolds, Director of Store Operations, of Kudler Fine Foods for suggestions to utilize the demographic data from the company 's customer database to create a system that will generate monthly newsletters with coupons for promotional products. These promotional products will be identified by the purchasing manager each month including the details of the coupons such as quantity, cost, and expiration dates. The project will also provide reporting on coupon usage and related product sales. Stakeholders in this project will be the upper management of Kudler Fine Foods, the staff members under Yvonne Reynolds, Director of Store Operations, who will be working on the project for its