Kudler Foods
Kudler’s Frequent Shopper Program Implementation
Fundamentals of Business Systems Development/ BSA 375
Instructor Manuel Torres
Project Scope
Kudler Fine Foods is determined to implement a frequent shopper program throughout its three stores in La Jolla, Del Mar and Encinitas. The enhancement will involve a system upgrade to track information on purchases and gather points that can be redeemed for discounts on select items and news on new products. The marketing department will be able to use the information to provide items that are preferred by customers and also create alliances with vendors to provide better products, services and rewards for Kudler Fine Food customers. The project is intended to increase profits and customer loyalty. The project scope will include but not be limited to:
An evaluation of the current process must be conducted
Evaluate the economical, operational, technical, schedule, legal and contractual, and the political feasibility of the frequent shopper project
Implementation of the frequent shopper program
Evaluate needs of software and hardware purchasing
Build relationships with Vendors and Suppliers
Provide points, specials on new items and upcoming events
The end result of the project is to provide increased sales, profits and customer loyalty
Stakeholders and Responsibilities
Kathy Kudler
CEO/ Project Manager
Responsible for the execution and sustainability of the frequent shopper program
Brenda Wagner
Director of Administration and Human Resources
Will provide information regarding organizational chart and roles and responsibilities for the project
Harvey Stephens
Director of Finance
Will be responsible for tracking and controlling cost of the project
Yvonne Reynolds
Director of Store Operations
Responsible for providing high level requirement for store operations
Kent Vesper
La Jolla Store Manager
Responsible for providing store level input and cost effectiveness of the
Fundamentals of Business Systems Development/ BSA 375
Instructor Manuel Torres
Project Scope
Kudler Fine Foods is determined to implement a frequent shopper program throughout its three stores in La Jolla, Del Mar and Encinitas. The enhancement will involve a system upgrade to track information on purchases and gather points that can be redeemed for discounts on select items and news on new products. The marketing department will be able to use the information to provide items that are preferred by customers and also create alliances with vendors to provide better products, services and rewards for Kudler Fine Food customers. The project is intended to increase profits and customer loyalty. The project scope will include but not be limited to:
An evaluation of the current process must be conducted
Evaluate the economical, operational, technical, schedule, legal and contractual, and the political feasibility of the frequent shopper project
Implementation of the frequent shopper program
Evaluate needs of software and hardware purchasing
Build relationships with Vendors and Suppliers
Provide points, specials on new items and upcoming events
The end result of the project is to provide increased sales, profits and customer loyalty
Stakeholders and Responsibilities
Kathy Kudler
CEO/ Project Manager
Responsible for the execution and sustainability of the frequent shopper program
Brenda Wagner
Director of Administration and Human Resources
Will provide information regarding organizational chart and roles and responsibilities for the project
Harvey Stephens
Director of Finance
Will be responsible for tracking and controlling cost of the project
Yvonne Reynolds
Director of Store Operations
Responsible for providing high level requirement for store operations
Kent Vesper
La Jolla Store Manager
Responsible for providing store level input and cost effectiveness of the