Kulula.Com
CASE STUDY: KULULA | MAKETING IIA | BY: KHULEKANI XULU AND NTHABISENG KUBAE |
3/15/2013
QUESTION 1 SWOT is an acronym for strengths, weaknesses, threats and opportunities. A SWOT analysis is a tool used by organisations and individuals to help identify and analyse their strengths, weaknesses, opportunities and threats SWOT analysis for kulula: STRENGHTS * Innovative – Kulula’s biggest advantage is that they’ve often done thigs differently. They have gone to the extent of painting their planes in certain patterns and giving them names like the ‘cow plane’. This alone sets them apart from the other airlines with the usual aircrafts. The initiative of ‘kululamoolah’ is an innovative way of creating loyalty towards kulula where passengers earn ‘kululahmoolah’ in numerous ways like flying with the airline. They can use this kululahmoolah to part pay or fully pay for a flight booking. This is another example of kululah’s innovation. They went on to use this initiative enhance the jetsetters loyalty programme. The kulula credit card is another innovative idea that ties in with earning ‘kululamoolah’ by using the credit card * Up to date with technology - SecureInstant Deposit (SID) – This is an online payment tool that makes internet transfers easier and faster. SID allows passengers to transfer cash directly to kulula. The kulula banking details are automatically completed on the payments page. Payments are instant and can be made 3hours prior to departure of the flight. Thii is to kulula’s advantage because not only is the payment process made easier and simpler, but they can cater for emergency situations more effortlessly * Marketing – over the years, kululah’s adverts have been memorable, largely due to their witty approach. From the superhero campaign right through to the jetsetter campaign, kulula have been able to get their message across, some so well that they are difficult to forget | WEAKNESSES * Not flying further – Kulula only flies
3/15/2013
QUESTION 1 SWOT is an acronym for strengths, weaknesses, threats and opportunities. A SWOT analysis is a tool used by organisations and individuals to help identify and analyse their strengths, weaknesses, opportunities and threats SWOT analysis for kulula: STRENGHTS * Innovative – Kulula’s biggest advantage is that they’ve often done thigs differently. They have gone to the extent of painting their planes in certain patterns and giving them names like the ‘cow plane’. This alone sets them apart from the other airlines with the usual aircrafts. The initiative of ‘kululamoolah’ is an innovative way of creating loyalty towards kulula where passengers earn ‘kululahmoolah’ in numerous ways like flying with the airline. They can use this kululahmoolah to part pay or fully pay for a flight booking. This is another example of kululah’s innovation. They went on to use this initiative enhance the jetsetters loyalty programme. The kulula credit card is another innovative idea that ties in with earning ‘kululamoolah’ by using the credit card * Up to date with technology - SecureInstant Deposit (SID) – This is an online payment tool that makes internet transfers easier and faster. SID allows passengers to transfer cash directly to kulula. The kulula banking details are automatically completed on the payments page. Payments are instant and can be made 3hours prior to departure of the flight. Thii is to kulula’s advantage because not only is the payment process made easier and simpler, but they can cater for emergency situations more effortlessly * Marketing – over the years, kululah’s adverts have been memorable, largely due to their witty approach. From the superhero campaign right through to the jetsetter campaign, kulula have been able to get their message across, some so well that they are difficult to forget | WEAKNESSES * Not flying further – Kulula only flies