Kuoni Marketing Strategy
Kuoni’s Venture in India - A Success
“With such an attractive country and such strong growth potential we are determined to ensure that Kuoni retains its leading position in the Indian market. We intend to put a special focus here on outbound travel, where we will be promoting vacation travel products for individuals and special-interest tourist in particular. In concrete terms, we want to see the turnover of Kuoni Travel India increase by about 15% a year in the next few years.’’
Andrea Hemmi, head, corporate communications, Kuoni Travel Holdings Ltd
A statement of intent from Mr. Andrea Hemmi as Kuoni tried to reproduce its success in India. The Indian market was very attractive and Kuoni had a huge investment when it came to India in 1996. Today, in the year 2001, Kuoni India has taken 2 major steps to reinforce its position in the country. * The acquisition of SITA travels, India’s largest Inbound Tour Operators and * Diversification of its Business portfolio with the VFS (Visa Facilitation Services)
The acquisition of SITA would strengthen Kuoni India’s Inbound Travel Business and with the background of SITA travels, Kuoni India has taken a major step to be India’s largest Travel and Tourism Company. The road ahead for VFS is still relatively unknown but the business being completely unique and seemingly in demand, the future does look more bright then dull. Kuoni Global
The Kuoni Group is one of Europe’s leading leisure travel companies, and generated consolidated turnover of CHF 4 855 million in 2008 with a worldwide workforce of 9 797 (full-time-equivalent) employees. The company’s activities are focused on its Leisure Travel and Destination Management businesses.
Head Office is in Zurich, Switzerland, where Alfred Kuoni founded the company back in 1906. The Kuoni Group has steadily and systematically developed its position in the world travel market over the years, and has branch operations today in more than 40 countries in
“With such an attractive country and such strong growth potential we are determined to ensure that Kuoni retains its leading position in the Indian market. We intend to put a special focus here on outbound travel, where we will be promoting vacation travel products for individuals and special-interest tourist in particular. In concrete terms, we want to see the turnover of Kuoni Travel India increase by about 15% a year in the next few years.’’
Andrea Hemmi, head, corporate communications, Kuoni Travel Holdings Ltd
A statement of intent from Mr. Andrea Hemmi as Kuoni tried to reproduce its success in India. The Indian market was very attractive and Kuoni had a huge investment when it came to India in 1996. Today, in the year 2001, Kuoni India has taken 2 major steps to reinforce its position in the country. * The acquisition of SITA travels, India’s largest Inbound Tour Operators and * Diversification of its Business portfolio with the VFS (Visa Facilitation Services)
The acquisition of SITA would strengthen Kuoni India’s Inbound Travel Business and with the background of SITA travels, Kuoni India has taken a major step to be India’s largest Travel and Tourism Company. The road ahead for VFS is still relatively unknown but the business being completely unique and seemingly in demand, the future does look more bright then dull. Kuoni Global
The Kuoni Group is one of Europe’s leading leisure travel companies, and generated consolidated turnover of CHF 4 855 million in 2008 with a worldwide workforce of 9 797 (full-time-equivalent) employees. The company’s activities are focused on its Leisure Travel and Destination Management businesses.
Head Office is in Zurich, Switzerland, where Alfred Kuoni founded the company back in 1906. The Kuoni Group has steadily and systematically developed its position in the world travel market over the years, and has branch operations today in more than 40 countries in