L Brands: A Case Study
L Brands, the parent company of Victoria's Secret and Bath & Body works, sells lingerie, personal care & beauty products, apparel, and accessories. It owns the brands Victoria's Secret, PINK, Bath & Body Works, C.O. Bigelow, La Senza, White Barn Candle Co., and Henri Bendel brands and stands as one of the largest specialty retailers in the U.S. with over 2,600 US specialty stores. It does also operate in Canada and in 40 other countries, through licensing and franchise agreements. In addition, it uses the online channel.
Operations
As of January 2015, L Brands operated 2,969 company-owned stores, which include 1,146 total Victoria’s Secret stores (Victoria's Secret U.S. – 983, PINK U.S. – 115, Victoria's Secret Canada – 31 and PINK Canada
Operations
As of January 2015, L Brands operated 2,969 company-owned stores, which include 1,146 total Victoria’s Secret stores (Victoria's Secret U.S. – 983, PINK U.S. – 115, Victoria's Secret Canada – 31 and PINK Canada