La Fitness
Ss6110
Selling sport
LA fitness
"LA Fitness grew out of three clubs, each owned by one of the founders. In 1990 Fred Turock, Jeremy Taylor and David Turner decided to get together to jointly manage these clubs, with the aim of building up a network of gyms with first class facilities. In 1996 they created the LA Fitness brand and the following year they joined the top ten health and fitness club operators, catering to a wide variety of people of all shapes and sizes and with a huge range of goals. In 1999 the growth and success of the LA Fitness group led to a listing on the London Stock Exchange. In 2005 the team decided they needed more control - they wanted to make sure LA Fitness could continue to provide affordable membership and a fun environment for its growing band of members. LA Fitness now has more than 88 clubs and over a quarter of a million members all over the United Kingdom" (LA Fitness, 2007). La fitness was established in 1990, “when company founders Fred Turock, Jeremy Taylor and David Turner had a vision of creating gyms in convenient locations that could be used by everyone who shared one goal- improving fitness”. So because of this they wanted to create one facilities where it peotpenle physical fitness needs could be done under one roof.
The LA fitness name wasn’t introduced until 1996, but since then the company has gone from because strength to strength, because they are catering for both men and women, not just one gender type, because this “ LA fitness smashed through into the top ten of health and fitness club operators in the UK, and by 1999 had firmly established itself as a leading player in the fitness market”
LA fitness provide memers with the a lot more than just a gym, they try and help the members with getting motivated and attending gym. They 80 clubs across the uk and Ireland trying to fit into members busy lifestyles with the latest equipment and personnel training that tailors programmes to suit clients needs. The
Selling sport
LA fitness
"LA Fitness grew out of three clubs, each owned by one of the founders. In 1990 Fred Turock, Jeremy Taylor and David Turner decided to get together to jointly manage these clubs, with the aim of building up a network of gyms with first class facilities. In 1996 they created the LA Fitness brand and the following year they joined the top ten health and fitness club operators, catering to a wide variety of people of all shapes and sizes and with a huge range of goals. In 1999 the growth and success of the LA Fitness group led to a listing on the London Stock Exchange. In 2005 the team decided they needed more control - they wanted to make sure LA Fitness could continue to provide affordable membership and a fun environment for its growing band of members. LA Fitness now has more than 88 clubs and over a quarter of a million members all over the United Kingdom" (LA Fitness, 2007). La fitness was established in 1990, “when company founders Fred Turock, Jeremy Taylor and David Turner had a vision of creating gyms in convenient locations that could be used by everyone who shared one goal- improving fitness”. So because of this they wanted to create one facilities where it peotpenle physical fitness needs could be done under one roof.
The LA fitness name wasn’t introduced until 1996, but since then the company has gone from because strength to strength, because they are catering for both men and women, not just one gender type, because this “ LA fitness smashed through into the top ten of health and fitness club operators in the UK, and by 1999 had firmly established itself as a leading player in the fitness market”
LA fitness provide memers with the a lot more than just a gym, they try and help the members with getting motivated and attending gym. They 80 clubs across the uk and Ireland trying to fit into members busy lifestyles with the latest equipment and personnel training that tailors programmes to suit clients needs. The
References: * Praise for Loyalty Myths by Keiningham, Vavra, Aksoy, and Wallard * Daft and Lengel, 1986 R.L. Daft, R.H. Lengel Organizational information requirements, media richness, and structural design Management Science, 32 (5) (1986), pp. 554–571 * Kaplan and Haenlein, 2009a A.M. Kaplan, M. Haenlein Consumer use and business potential of virtual worlds: The case of Second Life The International Journal on Media Management, 11 (3) (2009) www.lafitness.co.uk/swimming ( http://www.bbc.co.uk/blogs/watchdog/2012/04/la_fitness.html