19 2 Executive Summary Planet Fitness is a limited liability corporation and franchise that provides affordable gym memberships to average health-‐conscious consumers in the city of Oshkosh and surrounding areas. Recognized for their innovative thinking, Planet Fitness is known for many trademark attributes. Low prices, the Lunk Alarm, and the Judgment Free Zone philosophy are all a part of what makes this gym successful. Members of Planet…
The health and fitness industry is a continuously growing industry. The fitness industry has doubled in size over the last 10 years, and is a $17.6 billion industry. North America has over 25,000 health clubs currently. Entrepreneur magazine named the fitness category the fifth hottest franchising trend in 2005 and since 2005 has continued to grow. There is also consistent growth of the young-adult population which is our primary target market. Cross-fit falls under the fitness category it is creates a broad desire for many people. Cross-fit creates desire for social activity, which creates a healthier, more productive lifestyle. This lifestyle is a trend which people want these days and cross-fit offers.…
Consumer behavior is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, idea, or experiences to satisfy their needs and wants.…
"LA Fitness grew out of three clubs, each owned by one of the founders. In 1990 Fred Turock, Jeremy Taylor and David Turner decided to get together to jointly manage these clubs, with the aim of building up a network of gyms with first class facilities. In 1996 they created the LA Fitness brand and the following year they joined the top ten health and fitness club operators, catering to a wide variety of people of all shapes and sizes and with a huge range of goals. In 1999 the growth and success of the LA Fitness group led to a listing on the London Stock Exchange. In 2005 the team decided they needed more control - they wanted to make sure LA Fitness could continue to provide affordable membership and a fun environment for its growing band of members. LA Fitness now has more than 88 clubs and over a quarter of a million members all over the United Kingdom" (LA Fitness, 2007).…
With today’s society stressing a greater demand for flexibility, and ease of access to goods and services, a trend has emerged for extended trading hours for service organizations. One of the main profiteers of this trend is gym franchises. With over 1 billion people in the global population being overweight, and the still present economic uncertainty leading to longer working hours for most people, there is a demand for less rigid opening and closing hours of gyms. Consequently, the boom of the 24 hour gym came about.…
Corporate Fitness is entering their second year of business. The business model has been well received and marketing is especially important to maintain growth and market penetration. In addition to offering fitness facilities for Seattle corporations, Corporate Fitness' main activity is the creation and implementation of wellness programs.…
* Consumer Behavior: study of processes involved when people or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy their needs and desires.…
The Fitness Depot will be a health club that provides affordable gym memberships to average health-conscious consumers in the City of Lincoln, Nebraska. My goal is to be recognized for innovative thinking and willingness to help people of all fitness levels. Our low prices, online dashboard of progress and discrimination free zone philosophy will be part of the future success of this health club. Members of the Fitness Depot have the chance to relax, get in shape and have fun without being subjected to the hard-core, look at me attitude that exists at competitors’ gyms. It is my intent to take this business and marketing strategy to reach two…
Definition: Fitness clubs are privately owned, commonly managed as profit making businesses. Some clubs belong to employers or hotel groups, but still fall within the private sector. They are sometimes called ‘health and fitness clubs’ or, more commonly, ‘gyms’. As standard, a health club offers a well-equipped fitness room (gym) and showering and changing rooms, but the larger clubs also offer swimming, sports and/or beauty treatment facilities, together with sophisticated catering and social programmes. The largest of these clubs join with sports clubs to offer tennis and other sports. Private fitness clubs…
According to a 2009 report by the International Health, Racquet & Sports club Association (IHRSA), the total number of gym memberships in the US is roughly 45.3 million, and about 64.9 million visitors in about 29,750 health clubs . As more Americans are becoming more health conscience, and doctors constantly advocating more for daily physically activity, fitness clubs will continually be in growing demand.…
Consumer behavior is the study of when, why, how, and where people do or do not buy a product. It blends elements from psychology, sociology, social anthropology and economics. It attempts to understand the buyer decision making process, both individually and in groups.…
In order to get deeper understanding of underlying consumer behavior, we have to define consumers at first. According to Solomon, Bamossy, Askegaard and Hogg (2010), a consumer is generally a person who identifies a need or desire, makes a purchase and then disposes of the product during the consumption process. Hence, consumer behavior is comprised with a series of processes and then one purchasing decision outcome influences the next time repurchasing decision, which runs like a wheel.…
The term consumer behavior is the behavior that consumers display in searching for, purchasing, evaluating, and disposing of products and services that they expect will satisfy their needs. Marketing communication on the other hand is the tool that marketers use to persuade consumers to act in a desired way such as when making a purchase.…
• The study of individuals, groups, or organizations and the processes they use to select, secure, use and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.…
ounce serving and gluten free. The bottles for Bud Light Apple Ale will be marked “Bud Light…