Supply Segment
Subcontractors
Production
Enterprises
Customers
Suppliers
Production Enterprises
ZARA is the flagship brand under the Indetex Group, which is known worldwide by its fast fashion products. Their core competitive strategy is developing the new product and getting it to stores within 15 days. The uniqueprocessing model ensures ZARA occupied the market advantage among the fashion industry.
Subcontractors
Although ZARA manufacture approximately half of its products in their own factories, they use subcontractors for all sewing operations. These factories are managed as independent profit centers. There are about 500 sewing subcontractors close to La Coruña, and they work exclusively for ZARA. Under the closely monitors and sampling methodology controls by ZARA, the products quality can be guaranteed.
Suppliers
The remaining half of ZARA products are produced from 400 outside suppliers, 70% of which are in Europe, and most of the rest in Asia. Since the majority of suppliers are in Europe and many of them are based in Spain and Portugal, ZARA takes this geographical advantage to respond the orders in short time, which ensures its fast fashion products.
Social Segment
Government
ZARA responds to government’s call actively, participating in social investment with collaborating organizations on community development, sponsorship and patronage. The company also donated money for emergencies situation such as Columbia Earthquake and Japanese Red Cross for people who are in need.
Society-at-Large
Inditex, the parent company of ZARA, committed to customers in their social responsibility policy that inspires all the activities from the store, where their requirements are noted; to the table of the designers, who transform those wishes into fashion proposals; and including the production processes to make the garments and the logistical distribution,