Urban Outfitters Inc. is a pioneering “lifestyle merchandising company” that operates specialty retail stores under the Urban Outfitters, Anthropologie and Free People brands. It was founded in 1970, near the University of Pennsylvania. It is a high end apparel and furniture manufacturer in the…
Urban Outfitters is planning to open a 9,931 square ft store in the the W hotel in Downtown Austin Texas this August. The store will be located near the University of Texas and has a lease of ten years.…
American Apparel has built a fast growing empire on some of the most risqué, porn-influenced ads ever seen in mainstream media. Usage of the porn-influenced ads are in hopes of saving the company from financial troubles. Everyone knows that American Apparel ads are sexy. They usually feature coy, semi-dressed women lounging on a bed or sofa. Although this is a good way to catch the eye of consumers, they also lead to many problems with too much nudity exposure, which becomes may offensive to some of the public. American Apparel’s usage of high sex appeal will generally attract attention from the public, and the more attention towards the brand the more likely the brand will sell.…
The main intention of this program is to generate repeat purchases from customers. In addition, it allows the company to obtain information from clients with the purpose of using that information to send the customers promotions or coupons to generate more repeat purchases. Moreover, the program seeks to develop a need or want over time for its products and services after the consumer benefits from using the initial discounts and offers. So, the company tries to create a purchase behavior from the consumer by increasing purchasing the chances of repeat purchases from customers. As a result, the company expects for consumers to increase their purchasing behaviors toward the company without having to provide any reward, coupons, or promotional…
Lululemon Athletica Inc. was founded in Vancouver, BC (Lululemon Athletic Inc., 2016). The company designs, distributes, and sells athletic apparel for women and men (Lululemon Athletic Inc., 2016). At their January 31, 2016 fiscal year end, Lululemon earned $2.06 billion in revenue, which was a fifteen percent increase from the prior fiscal year end (Lululemon Athletic Inc., 2016). Lululemon operates 363 retail stores worldwide with locations in Canada, the United States, Australia, New Zealand, the United Kingdom, Singapore, Hong Kong, Germany, and Puerto Rico (Lululemon Athletic Inc., 2016). Of these stores, 61 were opened during the January 31, 2016 fiscal year end (Lululemon Athletic Inc., 2016). The company has plans of further expansion in the future.…
This paper will serve as a proposal, using a balanced scorecard approach to demonstrate the project’s value to Centervale Apparel, using the given data. This will included a cost-benefit analysis, such as payback period or ROI that relies on tangible measures of organizational value through cost savings, revenue enhancements, or improvements in the speed, quality, or efficiency of key processes that help achieve a competitive advantage. Alternatives will be identified, if any, to the project implementation and provide a justification for each. A completed a risk assessment of all risks associated with implementing the project using an enterprise risk management (ERM) model. This paper will described total cost of ownership and…
8) G Shock: $100- $225 25 different pairs which consist different styles and colors =$3750…
Reaching its 150th birthday in 2008, Macy’s Inc. has emerged as an American household icon over the past few decades. Macy’s sells a range of merchandise, including men’s, women’s, and children’s apparel, accessories, cosmetics, home furnishings, and other consumer goods. Since its merger with Federated Department Stores in 1994 and May Department stores in 1995, Macy’s has been pursuing ways to be more creative and distinctive in meeting customer needs and in delivering exceptional values. In order to maintain its share of the department store market, Macy’s has been aggressively investing in a distinguished shopping experience with unique merchandise, exclusive fashion brands, online sites, and breakthrough marketing. However, the ‘Credit Crunch’ in 2007 and 2008 has led to a tremendous decline in consumer confidence, causing decreases in store sales and profits. Macy’s 2008 fourth quarter earnings showed a profit of $750 million. Demographics, consumer spending, and fashion trends drive demand in the department store industry. Macy’s has always faced tough competition in its geographical areas, including discounters, luxury stores, and mail order retailers. Macy's is distinct from warehouse stores in that it does not sell goods in bulk and operates at a higher price point.…
The textile or apparel industry is associated with the design and production of clothing and the distribution of it. In 2002 apparel manufacturing covered for $400 billion in global exports, which is six percent of the world trade, eight percent of world trade in manufactured goods. Early in the 21st century the leading importing and exporting countries were very developed ones. Online sales havebecome increasingly high over the years, in 2010 $165.4 billion was spent in online apparel sales. The growth rate in 2010 of online sales was 22.2%. This graph represents this information and shows the rapid growth.…
There are many reasons that Wal-mart cannot effectively create a trendy counterculture image. First if you look at what a counterculture image actually is, which are kinds of subcultures that deliberately oppose certain aspects of what’s is main stream for example in the 90’s grunge where teens wore flannel shirt doc martin boots where is clothes seem dirty or just rolled out of bed look. Where everyone else was wearing bright colors, and form fitting clothes for women and clean cut polo look. And in 2000’s…
Urban Outfitters has a significantly smaller presence when compared with its competitors. Expansion is necessary for this retailer until there are enough stores to sufficiently supplement their direct-to-consumer and omni-channel needs (Great Speculations, 2014).…
themselves that it is a great place to shop for merchandise and apparel, and how there is…
The purpose of this Business Plan is to outline our current operations and map out our…
A few broad questions related to the finance sector of the franchise are: Do you have the financial resources or means to get the resources required to buy a franchise?, will your capital provide you with a cushion for at least one year after you have paid for the franchise, allowing a one-year period of time to break even?, what is a high estimate of your fixed expenses such as rent and your variable and operating expenses such as wages and stock?. When buying the Zara franchise rights, the franchise fee typically varies between 5% and 10% of the franchise store’s sales. Included in that fee, Zara offers franchisees full access to corporate services, such as human resources, training, and logistics at no extra cost. They also allows them to return up to 10% of purchased merchandise, which is a higher level than many other franchisers permitted. This will cut down on the sunk cost that is purchased stock.…
G 3 Fashion House is an urban men and women’s clothing retail establishment that will sell and is currently selling fashionable clothing for both men and women with our prime product being Urban branded clothing. G3 fashion House is currently located at shop 29 Town Square mall Windhoek, Namibia which is a popular youth shopping destination. While our initial goal is to open two boutiques in respect to the one we intend to open in your advertised space to Let, expansion plans include potentially franchising our retail store and/or building a well-recognized brand name. In turn, we would hope to penetrate a sizable portion of the online retail market.…