Ladies Only Fitness Business Plan

LADIES ONLY FITNESS

Contents

EXECUTIVE SUMMARY……………………………………………………………...3
1.1 Mission………………………………………………………………………….3
1.2 Objectives………………………………………………………………………3

COMPANY SUMMARY.………………………………………………………………4
2.1 Company Ownership…………………………………………………………4
2.2 Start-up Summary…………………………………………………………….4
2.3 Company Locations and Facilities…………………………………………..6

SERVICES……………………………………………………………………………...6
4.0 Market Analysis Summary…………………………………………………..7
4.1 Market Segmentation………………………………………………………...7
4.2 SWOT Analysis……………………………………………………………….8

STRATEGY AND IMPLEMENTATION SUMMARY……………………………...8
5.1 Competitive Edge…………………………………………………………….9
5.2 Sales Forecast………………………………………………………………..9

MANAGEMENT SUMMARY………………………………………………………..10
6.1 Personnel Plan………………………………………………………………10

FINANCIAL PLAN……………………………………………………………………11
7.1 Break-Even Analysis………………………………………………………..11
7.2 Projected Profit and Loss…………………………………………………..11
7.3 Projected Cash Flow………………………………………………………..12
7.4 Projected Balance Sheet…………………………………………………...13
7.5 Business Ratios……………………………………….………………….....14

APPENDIX…………………………………………………………………………….15

Executive Summary
Ladies Only Fitness is a women-only health club that creates a personalized environment for women to pursue their fitness goals. We have the best equipment and the best training program in this arena. We prepare our clients for success! We have the best weight-management program. Positive Lifestyle Systems is a truly responsible, effective, weight-management program. We offer this program with confidence. It is unbeatable.
Ladies Only Fitness' focus is the urban professional woman who has a very active life and very little time to spend on fitness. We also focus on young mothers who are looking for a fitness environment that is focused on their unique needs.
Ladies Only Fitness is located in the Waterfront Center in Luderitz. The area is upscale and affluent and has a number of health