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Lady Doritos Analysis

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Lady Doritos Analysis
According to Kristin Rowe-Finkbeiner, the co-founder of Moms.Rising.org (a foundation that “supports policies to improve family economic security”), Lady Doritos goes against what the women's rights movement stands for: equality of the sexes. She expresses her grievances on the CEO of PepsiCo supporting Lady Doritos as a trial product. Because of the repercussions, multiple women speaking out against this product, it was quickly liquidated.
The thesis in this article is implied. Rowe-Finkbeiner reveals her disgruntled opinions about controversial topics and implements parallels between sexism and racism then interprets how it is embedded in American culture, economics, and politics in terms of the 2018 midterms. She introduces wage discrimination,
…show more content…
By asking the rhetorical question, “Really?” she is addressing her audience as well, creating a sense of Ethos which entices the reader to continue reading. She uses imagery in the second paragraph to explain the trial balloon being “punctured” by woman who resented the “ridiculous old stereotypes.” This gives emphasis of the anger of women who disagree with the capitalizing on and supporting of sexist products. According to Rowe-Finkbeiner, “stereotypes… play[s] a role in rampant sexual harassment and discrimination women experience every single day in our nation.” This quote is an example of the use of kairos, why it is relevant here and now, in the …show more content…
Most people find Lady Doritos enraging, making people more likely to be in support of her political opinions. Rowe-Finkbeiner aslo uses logos and ethos when she bring up statistics about “... [the] significant wage gap with moms-- overall making 71 cents to the man's dollar, according to the National Women's Law center’s analysis of Census Bureau data.” She demonstrates bringing in statistics to support her arguments multiple times. For example when she brought up the amount of ethnic women who “voted against Trump.” This statement itself tells the readers how to feel because of the diction used. She uses harsh language, as well as, she wrote informally possibly making her content easily understood.
Rowe-Finkbeiner introduced Trump's State of the Union Address which in completely unrelated to the main point of the article. She does not stay consistent with the ideas she is presenting making it confusing. She states how women how women are being louder in public, then will refer back to a political issue, then reiterates women’s independence, making the article sound

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