Lady Gaga Case Studyanalysis

(1) WHO ARE THE MAIN PLAYERS IN THE CASE?
Summary:
Who: Lady Gaga (A)
When: September 2009
What: Lady Gaga had 3 options they were as follows;
• Option 1: Continue with the arena tour – but go it alone
• Option 2: Develop a smaller, theater tour – and adjust the economics accordingly
• Option 3: Cancel any tour plans
Main Players:
• Lady Gaga
• Troy Carter: Lady Gaga (Manager)
• Vincent Herbert: Streamline Records (Producer)
• L.A. Reid: Record Producer
• Kanye West: Hip Hop/Rap Artist
Others:
• William Morris Endeavor - Agency
• Atom Factory Inc.
• Live Nation
• Coalition Media

(2) IDENTIFY THE MAJOR PROBLEMS AND ISSUES IN THE CASE
Problems & Issues:
 Lady Gaga’s management team had to make a strategic decision on whether or not Lady Gaga would be continuing the tour solo or not.
 If Lady Gaga would perform the tour solo would they have to readjust and cater to a smaller venue being that Kanye West withdrew from the tour?
 Lady Gaga had only been out a year or so and was still fairly new to the music industry with little experience and exposure.
 Kanye West withdrew from touring with Lady Gaga because he felt it would hinder his career being that she did not have the stardom that he had.
 Lady Gaga’s partners would be added to her team and they would be as followed: Live Nation concert promoter and Endeavor Agency – William Morris
 Should there be a revision of the tour this could possibly affect her second album.

(3) CONDUCT A SWOT ANALYSIS
Strengths:
• Lady Gaga’s eccentric attire and attitude had captured the attention of many fans.
• Gagas (3) hit songs had captured the imagination of many.
• Producer Vincent Herbert signed Lady Gaga to fame.
Famous producer of Streamline Records; Vincent Herbert approached Lady Gaga and had her sign on. Being under Herbert’s production company she had (3) hit songs under “The Fame” album. Lady Gaga had been capturing the imagination of many fans with her eccentric style, make