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Laffayette Restaurant

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Laffayette Restaurant
The Lafayette Restaurant-Francais



PRESENTATION OF PRICING AND MARKETING A DINNER MENU



Who we are


Introduction
Lafayette Restaurant-Francais is a cozy French cuisine restaurant situated a few hundred yards away from Chicago Millennium park. We offer a specially selected variety of French & European dishes and wines to the citizens of Chicago and the World.



Explore the fabulous regions of France. The light and landscape which has inspired grand masters and modern artists today. Discover Roman and Medieval history in our menu. Experience and appreciate French culture, cuisine and wine. Our chef, a true French gentleman from the Grande Champagne region of France, will meet your highest expectations for a divine experience of French delicacies.
Thinking of engagement, reengagement, and love story – come to us!







Problem broken down

Problem definition

 The Lafayette Restaurant-Francais, a major up-scale

restaurant, is opening in four weeks.
 The manager of the restaurant needed to set the prices

of the dinner menu that would be in place for at least six months.



We assume the following

Assumptions (1)
60 85 85 85

 Clients visiting restaurant:
Sunday Monday Tuesday Wednesday

Thursday
Friday Saturday

85
150 150

 Clients ordering meals:
Appetizers 90% Soups 90% Entrees 80% Deserts 80%

 Working hours: 60h / week



We assume the following

Assumptions (2)

 Number of served meals
160 140 120 100 80 60 40 81 81 7272 60 85 77 77 68 68 85 77 77 68 68 85 77 77 68 68 85 77 77 68 68 150 135 135 120 120 150 135 135 120 120 Total Appetizers Soups Entrees Desserts

20
0 SUN MON TUE

WED

THU

FRI

SAT



Opportunity (1) There is a great opportunity for the fine French dining
 

The Millenium park is a major sight-seeing and recreation location in downtown Chicago. The surrounding area is packed with expensive office buildings, many of which serve as

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