Lai Intro google
http://www.ibscdc.org/Case_Studies/HRM/HRM0042C.htm http://www.slideshare.net/1912Wayah/handout-google?related=6 1. Rationale or background
We will begin this case study mentioning the basic concept of what is Human Resource Management (HRM): it is the function within an organization that comprises all the stages and areas related with the management of the people who work there. Definitively the companies who understand the human and economic value of a well-organized and motivated staff have taken measure innovative to improve the HRM, benefiting their employees with higher standards of comfort and awards within the organization; however a high efficient HRM can work with the support and the sustain of other departments, in this case we will refer to the Analytics Department collaborating with the HRM. Our case study centers in Google HRM and its ability to manage and combine with the Analytics people to find new tools to evaluate, hire, retain and promote employees for their company. This case is written primarily to raise an interesting argument over a simple, yet, thought-provoking concept – how can human resources be leveraged as a source of competitive advantage? Illustrated through the example of Google, this case raises many intriguing issues. In a span of a decade, Google has emerged as a technological powerhouse with two extraordinary innovations, ‘search’ and ‘adwords’, to its credit. The company attributes this enviable rise to glory to its most valued assets – the Google employees. Since its inception, the company has constantly hired only the best talent in the industry, preferring creativity to work experience. Striving to attract and retain bright and inspiring employees, Google focused on motivating its employees by creating a challenging yet fun-filled work environment coupled with a wide array of perks ranging from free food and a gym to employee stock options. Additionally to foster innovativeness, Google has adopted the ‘70/20/10’
We will begin this case study mentioning the basic concept of what is Human Resource Management (HRM): it is the function within an organization that comprises all the stages and areas related with the management of the people who work there. Definitively the companies who understand the human and economic value of a well-organized and motivated staff have taken measure innovative to improve the HRM, benefiting their employees with higher standards of comfort and awards within the organization; however a high efficient HRM can work with the support and the sustain of other departments, in this case we will refer to the Analytics Department collaborating with the HRM. Our case study centers in Google HRM and its ability to manage and combine with the Analytics people to find new tools to evaluate, hire, retain and promote employees for their company. This case is written primarily to raise an interesting argument over a simple, yet, thought-provoking concept – how can human resources be leveraged as a source of competitive advantage? Illustrated through the example of Google, this case raises many intriguing issues. In a span of a decade, Google has emerged as a technological powerhouse with two extraordinary innovations, ‘search’ and ‘adwords’, to its credit. The company attributes this enviable rise to glory to its most valued assets – the Google employees. Since its inception, the company has constantly hired only the best talent in the industry, preferring creativity to work experience. Striving to attract and retain bright and inspiring employees, Google focused on motivating its employees by creating a challenging yet fun-filled work environment coupled with a wide array of perks ranging from free food and a gym to employee stock options. Additionally to foster innovativeness, Google has adopted the ‘70/20/10’