Lakme
LAKME INDIA LIMITED
[pic]
A COMPARATIVE STUDY
CONTENTS
1. Acknowledgement. 2. Management problem. 3. Objectives of the research. 4. Executive Summary. 5. Limitations. 6. Main Chapters a. Introduction of the Companies. b. Data sources. c. Findings and Analysis of the research. d. Conclusion. e. Recommendations. 8. Appendix
ACKNOWLEDGEMENT
We express our heartfelt gratitude to Mr. SANJAY JAIN for the efficient indispensable cooperation and help. His kind assistance and guidance has given us the strength to finish the project successfully.
We are also grateful to all the Colleagues of Lakme India Limited who helped us by providing their valuable time and opinion related to various activities and helped us in successful completion of the project.
Chandni Suri
Management Problem
To study Lakme India Limited as the leader in the lipstick industry and various changes made by the company in relation to the competition faced by the company from multi nationals like Maybelline, Revlon, Avon, L’Oreal.
EXECUTIVE SUMMARY
MANAGEMENT PROBLEM: To study the popularity of LAKME LIPSTICKS in comparison to other brands like L’Oreal, Maybelline, Avon, and Revlon.
OBJECTIVE:
To study and analyze the consumers perception about the LAKME INDIA LIPSTICKS.
INTRODUCTION OF LAKME INDIA LIMITED
All the products -formulated with the best raw materials- are manufactured with the most advanced technological means and the highest guarantee of hygiene and respect for the environment.
We would limit our research to “lakme lipsticks”.
INTRODUCTION TO AVON
In over hundred countries, Avon is a leader in beauty and a trusted name in direct selling. It is the largest direct selling company in the world, with annual sales revenues of over 5 billion US dollars.
MAYBELLINE
T.L. Williams founded The MAYBELLINE Company in 1915 and introduced MAYBELLINE Cake
[pic]
A COMPARATIVE STUDY
CONTENTS
1. Acknowledgement. 2. Management problem. 3. Objectives of the research. 4. Executive Summary. 5. Limitations. 6. Main Chapters a. Introduction of the Companies. b. Data sources. c. Findings and Analysis of the research. d. Conclusion. e. Recommendations. 8. Appendix
ACKNOWLEDGEMENT
We express our heartfelt gratitude to Mr. SANJAY JAIN for the efficient indispensable cooperation and help. His kind assistance and guidance has given us the strength to finish the project successfully.
We are also grateful to all the Colleagues of Lakme India Limited who helped us by providing their valuable time and opinion related to various activities and helped us in successful completion of the project.
Chandni Suri
Management Problem
To study Lakme India Limited as the leader in the lipstick industry and various changes made by the company in relation to the competition faced by the company from multi nationals like Maybelline, Revlon, Avon, L’Oreal.
EXECUTIVE SUMMARY
MANAGEMENT PROBLEM: To study the popularity of LAKME LIPSTICKS in comparison to other brands like L’Oreal, Maybelline, Avon, and Revlon.
OBJECTIVE:
To study and analyze the consumers perception about the LAKME INDIA LIPSTICKS.
INTRODUCTION OF LAKME INDIA LIMITED
All the products -formulated with the best raw materials- are manufactured with the most advanced technological means and the highest guarantee of hygiene and respect for the environment.
We would limit our research to “lakme lipsticks”.
INTRODUCTION TO AVON
In over hundred countries, Avon is a leader in beauty and a trusted name in direct selling. It is the largest direct selling company in the world, with annual sales revenues of over 5 billion US dollars.
MAYBELLINE
T.L. Williams founded The MAYBELLINE Company in 1915 and introduced MAYBELLINE Cake