Lakme - Cosmetics Leader in India
Project Team: Seema Rao Rajendra Sonade Ashish V Gupta Batch: SMP09 Branch: Vashi
Contents LAKME Overview...................................................................3 MARKET SIZE .........................................................................5 MARKET SEGMENTATION .....................................................7 CONSUMER BEHAVIOR TOWARDS LAKME ...........................8 POSITIONING.......................................................................11 COMPETITION BRANDS.......................................................12 MARKETING STRATEGIES BY OTHER BRANDS .....................13 CURRENT MARKET STRATEGY.............................................23 REFERENCES:.......................................................................29
LAKME Overview
India, with a population of nearly a billion people, is a country of contrasts. India 's urban population is the main engine that fuels the demand for various cosmetic products. Although Indians are strongly attached and committed to their traditions, and culture, the advent of television and the awareness of the western world is changing the tastes and customs of India. The ‘morphing’ of India is subtle and the changes are not visible for the first time visitor. However, the market liberalization process
Contents LAKME Overview...................................................................3 MARKET SIZE .........................................................................5 MARKET SEGMENTATION .....................................................7 CONSUMER BEHAVIOR TOWARDS LAKME ...........................8 POSITIONING.......................................................................11 COMPETITION BRANDS.......................................................12 MARKETING STRATEGIES BY OTHER BRANDS .....................13 CURRENT MARKET STRATEGY.............................................23 REFERENCES:.......................................................................29
LAKME Overview
India, with a population of nearly a billion people, is a country of contrasts. India 's urban population is the main engine that fuels the demand for various cosmetic products. Although Indians are strongly attached and committed to their traditions, and culture, the advent of television and the awareness of the western world is changing the tastes and customs of India. The ‘morphing’ of India is subtle and the changes are not visible for the first time visitor. However, the market liberalization process
References: http://www.lakmeindia.com http://www.indianmirror.com/indian-‐industries/cosmetics.html http://www.slideshare.net/BrickworkSourcing/brickwork-‐procurement-‐ cosmeticindustry15nov2012qc https://www.google.co.in/