Lane Bryant's Advertising Strategies

Discuss the company’s advertising strategy and how it aligns with its marketing goals.
Beginning the process of creating advertising, it is important to decide which consumer markets should reach. Lane Bryant will have a broad appeal; however it is still going to identify the primary focus. Preferably, Lane Bryant primary market is that of consumers who will become the foundation client base and provide stability to the sales determination. Using the right tools at the right time and in the right place, the advertising will build demand for products and services, leading to increased sales as well as consumer attentiveness. Demographics the retail clothing store may have to do with location, age, gender, or some other characteristic that would
2. Discuss how the effectiveness of the advertising will be measured.
In the advertising world it has become necessary to use ads that appeal to your target audience. Effective ads lure potential consumers into a store to purchase the goods for sale. As with Lane Bryant, many look at advertising, and the ads very well could be, the deciding factor in their decision to purchase clothing. The Lane Bryant Corporation attempts to attract the full-figured, plus-size woman but seems to fall short with the current advertising practices. Through these shortcomings, the need for improvement prevails. Lane Bryant advertising hinders possible buyers from purchasing the clothing line due to the fictitious representation of clothing by the models used. I plan to convince you to change your current practices and consider some of the other possibilities available. Lane Bryant Inc. needs to revise the current advertising practices, by using a larger variety of models, so that they appeal to the targeted
Any business, however, that can enjoy longevity and sustained success has either defined and dominated a market segment by understanding and listening to its needs or embraced a culture of innovation – regardless of passing trends. Lane Bryant, the plus-sized women’s retailer, has done both. Since the company’s humble beginnings more than 100 years ago, from single store front to mail order catalog to an online store, Lane Bryant has consistently been at the forefront of supplying the market’s needs (in this case, plus-sized women), liberating women by embracing their curves and providing real-world clothing solutions to become the dominant force in plus-sized women’s