Langage of Advertising
Different Categories of Advertisements
Summary: Basic descriptions of the three main categories of advertisements: commercial ads (designed to sell goods and services), commonweal ads (which are messages from the government and social organizations), and regional ads (messages targeted to specific geographical regions).
This is an era of information nowadays, and our life is full of all kinds of information. We are always given masses of information, which is useful or useless, necessary or unnecessary. Media plays an important role in this particular information times because most of information is transmitted by media and then spread out. Furthermore, advertising is used to support media and according their different qualities, advertisements can be divided into three main categories: commercial advertisements, commonweal advertisements and political advertisements.
Advertisements in the first category are commercial advertisements which are commonest and broadest. Commercial advertisements aim at a wide range of consumers in the purpose of selling the products and service to consumers. The significant feature of this type of advertisements is to try to persuade consumers to purchase products and service. Therefore, the advertisers try their best to make their commodities look more attractive and alluring. As a result, in some degree there may be some distortion and exaggeration which are called pufferies. In commercial advertisements, advertisers usually place emphasis on the products and service. Mouthpieces such as famous movie stars, singers as well as sports stars appear in this sort of advertisements in order to facilitate sale. This strategy is for improving the persuasion of the advertisements. So to get more economic benefits is the prime purpose of ads in this category. Without doubt, the series ads of Coca Cola are classic example of commercial advertisements.
On the contrary, commonweal advertisements are not for profits and this type of
Summary: Basic descriptions of the three main categories of advertisements: commercial ads (designed to sell goods and services), commonweal ads (which are messages from the government and social organizations), and regional ads (messages targeted to specific geographical regions).
This is an era of information nowadays, and our life is full of all kinds of information. We are always given masses of information, which is useful or useless, necessary or unnecessary. Media plays an important role in this particular information times because most of information is transmitted by media and then spread out. Furthermore, advertising is used to support media and according their different qualities, advertisements can be divided into three main categories: commercial advertisements, commonweal advertisements and political advertisements.
Advertisements in the first category are commercial advertisements which are commonest and broadest. Commercial advertisements aim at a wide range of consumers in the purpose of selling the products and service to consumers. The significant feature of this type of advertisements is to try to persuade consumers to purchase products and service. Therefore, the advertisers try their best to make their commodities look more attractive and alluring. As a result, in some degree there may be some distortion and exaggeration which are called pufferies. In commercial advertisements, advertisers usually place emphasis on the products and service. Mouthpieces such as famous movie stars, singers as well as sports stars appear in this sort of advertisements in order to facilitate sale. This strategy is for improving the persuasion of the advertisements. So to get more economic benefits is the prime purpose of ads in this category. Without doubt, the series ads of Coca Cola are classic example of commercial advertisements.
On the contrary, commonweal advertisements are not for profits and this type of