Language of Advertising
The Peculiarities of Advertising Language
Moscow - 2010 Summary The peculiarities of advertising language are the subject of this graduation paper. At the beginning, in the first chapter is given a general definition of advertising language, its history. The second chapter is types of advertising (consumer advertising, media of consumer advertising). In the third chapter we consider slogans, logos, types with tone and some thoughts of colour. In the fourth chapter we study advertising as a service. The fifth chapter includes new agencies such as newspapers, periodicals, radio, television. And also methods of advertising in the chapter of sixth (television, newspapers, brochures, direct mail, radio, internet and so on). In the seventh chapter it is considered features of the using linguistic devices in advertising texts with functional expressive features, stylistic devices, syntactic and stylistic features. The eighth chapter introduces the role of parentheses insertion as additional information. Very important advertising text in sociolinguistic coverage and phonetic expressive means and stylistic devices in the ninth chapter (Galperin`s stylistic devices, the definitions of stylistic devices with examples). In the chapter of tenth we consider classification of language styles (Belles-Letters Style, Pablicist Style, Newspaper Style, Scientific Prose Style). And finally in the chapter eleventh it is analysed psychology and advertising.
Contents
Introduction……………………………………………………………………….6
Chapter I. What is an advertising, its definition?…………………………………8 1. Advertising and the Modern World……………………………………………9
Moscow - 2010 Summary The peculiarities of advertising language are the subject of this graduation paper. At the beginning, in the first chapter is given a general definition of advertising language, its history. The second chapter is types of advertising (consumer advertising, media of consumer advertising). In the third chapter we consider slogans, logos, types with tone and some thoughts of colour. In the fourth chapter we study advertising as a service. The fifth chapter includes new agencies such as newspapers, periodicals, radio, television. And also methods of advertising in the chapter of sixth (television, newspapers, brochures, direct mail, radio, internet and so on). In the seventh chapter it is considered features of the using linguistic devices in advertising texts with functional expressive features, stylistic devices, syntactic and stylistic features. The eighth chapter introduces the role of parentheses insertion as additional information. Very important advertising text in sociolinguistic coverage and phonetic expressive means and stylistic devices in the ninth chapter (Galperin`s stylistic devices, the definitions of stylistic devices with examples). In the chapter of tenth we consider classification of language styles (Belles-Letters Style, Pablicist Style, Newspaper Style, Scientific Prose Style). And finally in the chapter eleventh it is analysed psychology and advertising.
Contents
Introduction……………………………………………………………………….6
Chapter I. What is an advertising, its definition?…………………………………8 1. Advertising and the Modern World……………………………………………9