Latinas Case Study

You probably have seen them before: Latina professionals depicted as sexy vixens on T.V., wearing miniskirts or a tight dresses; the sassy secretary with a naive style; the nightmare of the Boss' wife. Although the Hispanic community has become the largest minority group in the U.S., Latinas, in particular, we have to fight against stereotypes and other distorted perceptions of who we are.
When it comes holding a job in corporate America, being bilingual, should work to my advantage right? It comes to not surprise to know this isn't the case for many Latinas entrepreneurs and leaders.

Latinas are risk takers. From the lady cleaning your house who is becoming the next entrepreneur creating her own cleaning business, to the women-owned law firms by Latinas. Not afraid of getting our hands dirty, 788,000 Latinas now run their own businesses. Placida V. Gallegos, A Latina advancement specialist, points out that Latinas control 39 percent of the 1.4 million companies owned by a minority women in the United States, which generate nearly 147 billion in sales.
We need to learn the different measures of success from the traditional corporate world. It is important to let go of the concept of because I'm a Latina, I won't be
How she did it? in a very moving speech for Tedx, she says “my stories didn’t appear. We were invisible. I was invisible from the media narrative. No one in the reporting that I saw looked like me, looked like my family. So I began to think that maybe somehow my life, my story, was less valuable – less important. Then one day I saw Martin Luther King speaking,” Hinojosa said. “And it was this person who looked the most unlike me, who made me believe that maybe one day ‘Yes, I could in fact be a part of the fabric of this country.’ I didn’t know this invisibility, I just lived it. I didn’t understand it. And I came to see myself and feel myself as, ‘the