MANAGING THE DIGITAL FIRM, 12TH EDITION
Chapter 2
GLOBAL E-BUSINESS AND
COLLABORATION
VIDEO CASES
Case 1: How FedEx Works: Enterprise Systems
Case 2: Oracle's Austin Data Center Instructional Video 1: FedEx Improves
Customer Experience with Integrated Mapping and Location Data
Management Information Systems
CHAPTER 2: GLOBAL E-BUSINESS AND COLLABORATION
Learning Objectives
• Define and describe business processes and their relationship to information systems.
• Evaluate the role played by systems serving the various levels of management in a business and their relationship to each other.
• Explain how enterprise applications improve organizational performance.
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Management Information Systems
CHAPTER 2: GLOBAL E-BUSINESS AND COLLABORATION
Learning Objectives (cont.)
• Explain the importance of collaboration and teamwork in business and how they are supported by technology.
• Assess the role of the information systems function in a business.
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Management Information Systems
CHAPTER 2: GLOBAL E-BUSINESS AND COLLABORATION
America’s Cup 2010: USA Wins with Information Technology
• Problem: Using IT to win the America’s Cup race
• Solutions: New technology for physical engineering of boat; sensor network to monitor conditions and data analysis to improve the performance of sails and more.
• IBM Oracle Database 11g data management software provided real time analysis of boat’s sensor data.
• Demonstrates IT’s role in fostering innovation and improving performance.
• Illustrates the benefits of using data analysis and IT to improve products
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Management Information Systems
CHAPTER 2: GLOBAL E-BUSINESS AND COLLABORATION
Business Processes and Information Systems
• Business processes:
– Workflows of material, information, knowledge
– Sets of activities, steps
– May be tied to functional area or be crossfunctional
• Businesses: Can be seen as collection of business processes
• Business processes may be assets or
liabilities