Launch of New Tablet Pc
Marketing Plan
2011
Ideal Consultants Group
Apple Company
Table of Contents
Executive Summary
Executive Summary 3
Introduction 3
Purpose of the Report 3
Unique Feature 4
Scope of Report 4
Company Profile and Information 4
Apple’s Operation 4
Apple Sets Singapore Plant 5
Mission Statement 5
Apple’s Product 5
Branding Strategies 5
Our Product 6
Unique Feature 6
Other Main features 7
Attributes 8
Image of the iDEAL Tab 8
External Analysis 8
Political Regulatory 8
Economic Factors 10
Social/Cultural Factors 11
Technological Environment 12
Industry Overview 12
Competitors’ Comparison 13
Internal Analysis 14
Customer Profile Analysis 14
Marketing Segmentation 14
Product Positioning 16
Marketing Objectives 16
Marketing Mix Strategies 17
Product Strategy 17
Our Product 17
Price Strategy 21
Place Strategy 23
Promotion Strategy 24
Implementation 26
Budget Expenditure 26
Conclusion 27
Appendices, Tables and Figures 29
References 30
Executive Summary
Apple will be launching its revolutionary PC Tablet which will take the IT industry by storm, the PC Tablet with a holographic projection system – the iDEAL Tab. Holographic communications are no longer an effect of a movie, or a dream. Apple has now developed a PC Tablet that is the FIRST holographic projector PC Tablet in the industry.
Surveys conducted by Apple have shown that the majority of the PC Tablet users as well as a percentage of non-users have started to show disinterest in the similar functions of the current PC Tablets in the market. The insatiable hunger of consumers for advanced technology will be fulfilled by the iDEAL Tab. The iDEAL Tab satisfies the esteem needs of consumers as it significantly upgrades and boost efficiency in their daily working as well as personal life. Sense of prestige, fame and attention received is imminent as our product is extremely differentiated when compared to rival products.
This product will be extensively marketed for
2011
Ideal Consultants Group
Apple Company
Table of Contents
Executive Summary
Executive Summary 3
Introduction 3
Purpose of the Report 3
Unique Feature 4
Scope of Report 4
Company Profile and Information 4
Apple’s Operation 4
Apple Sets Singapore Plant 5
Mission Statement 5
Apple’s Product 5
Branding Strategies 5
Our Product 6
Unique Feature 6
Other Main features 7
Attributes 8
Image of the iDEAL Tab 8
External Analysis 8
Political Regulatory 8
Economic Factors 10
Social/Cultural Factors 11
Technological Environment 12
Industry Overview 12
Competitors’ Comparison 13
Internal Analysis 14
Customer Profile Analysis 14
Marketing Segmentation 14
Product Positioning 16
Marketing Objectives 16
Marketing Mix Strategies 17
Product Strategy 17
Our Product 17
Price Strategy 21
Place Strategy 23
Promotion Strategy 24
Implementation 26
Budget Expenditure 26
Conclusion 27
Appendices, Tables and Figures 29
References 30
Executive Summary
Apple will be launching its revolutionary PC Tablet which will take the IT industry by storm, the PC Tablet with a holographic projection system – the iDEAL Tab. Holographic communications are no longer an effect of a movie, or a dream. Apple has now developed a PC Tablet that is the FIRST holographic projector PC Tablet in the industry.
Surveys conducted by Apple have shown that the majority of the PC Tablet users as well as a percentage of non-users have started to show disinterest in the similar functions of the current PC Tablets in the market. The insatiable hunger of consumers for advanced technology will be fulfilled by the iDEAL Tab. The iDEAL Tab satisfies the esteem needs of consumers as it significantly upgrades and boost efficiency in their daily working as well as personal life. Sense of prestige, fame and attention received is imminent as our product is extremely differentiated when compared to rival products.
This product will be extensively marketed for