Laundromat Business Plan
Laura’s Laundromat
The Eco-Friendly Laundromat
Business Plan
March 1, 2009
403 S. Czech Hall Road Yukon, OK 73099 405-577-5651 LaurasLaundromat@yahoo.com www.LaurasLaundromat.com
1
INDEX 1.0 1.1 1.2 1.3 2.0 2.1 2.2 2.3 3.0 3.1 4.0 5.0 6.0 7.0 8.0 9.0 Executive Summary Objectives Mission Keys to Success Company Summary Company Ownership Startup Summary Location Equipment Permits Local Competition Marketing / Advertisement / Operations Store Layout Demographics Industry Summary Monthly Projected Income Proforma
10.0 Attachments 11.0 Additional income source 12.0 Investor Return
2
1.0 Executive Summary Laura’s Laundromat is a startup laundromat that will target a customer base of low to middle income renters or owners. Laura’s Laundromat will differ from the conventional “coin-op” laundry by implementing the newest technologies available in the laundry industry. The most notable of these technologies is the ability to eliminate the coin from the “coin-op” business. Laura’s Laundromat will be implementing the smart card technology that allows customers to purchase a vending card that can be used for all equipment located within the store. Some of the obvious advantages of using the smart card are the elimination of the daily collections of coins from each machine, the ability to change prices throughout the day in various increments and as a marketing tool to bring customers back each week since they will still have a credit value on their card. 1.1 Objectives Laura’s Laundromat objectives for 2009: Secure financing by the end of April Incorporate to an LLC by Build and install equipment in the store by the end of October 2009. Open for business by November 1, 2009. Achieve profitability by the end of December 2009.
Laura’s Laundromat growth objectives for years 2009 and 2010. 2009-10 – Stabilize costs while extending customer base to maximize profits. 1.2 Mission Laura’s Laundromat will be the leader in the self-laundry business by providing a
The Eco-Friendly Laundromat
Business Plan
March 1, 2009
403 S. Czech Hall Road Yukon, OK 73099 405-577-5651 LaurasLaundromat@yahoo.com www.LaurasLaundromat.com
1
INDEX 1.0 1.1 1.2 1.3 2.0 2.1 2.2 2.3 3.0 3.1 4.0 5.0 6.0 7.0 8.0 9.0 Executive Summary Objectives Mission Keys to Success Company Summary Company Ownership Startup Summary Location Equipment Permits Local Competition Marketing / Advertisement / Operations Store Layout Demographics Industry Summary Monthly Projected Income Proforma
10.0 Attachments 11.0 Additional income source 12.0 Investor Return
2
1.0 Executive Summary Laura’s Laundromat is a startup laundromat that will target a customer base of low to middle income renters or owners. Laura’s Laundromat will differ from the conventional “coin-op” laundry by implementing the newest technologies available in the laundry industry. The most notable of these technologies is the ability to eliminate the coin from the “coin-op” business. Laura’s Laundromat will be implementing the smart card technology that allows customers to purchase a vending card that can be used for all equipment located within the store. Some of the obvious advantages of using the smart card are the elimination of the daily collections of coins from each machine, the ability to change prices throughout the day in various increments and as a marketing tool to bring customers back each week since they will still have a credit value on their card. 1.1 Objectives Laura’s Laundromat objectives for 2009: Secure financing by the end of April Incorporate to an LLC by Build and install equipment in the store by the end of October 2009. Open for business by November 1, 2009. Achieve profitability by the end of December 2009.
Laura’s Laundromat growth objectives for years 2009 and 2010. 2009-10 – Stabilize costs while extending customer base to maximize profits. 1.2 Mission Laura’s Laundromat will be the leader in the self-laundry business by providing a