Preview

Lavazza History

Satisfactory Essays
Open Document
Open Document
533 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Lavazza History
Today, Lavazza is one of the most important roasters in the world, a leader in Italy with a 48% share in value of the retail market (source: Nielsen). Lavazza is present with its distributors and subsidiaries in over 90 countries around the world. With a turnover exceeding €1.2 billion in 2011, the company operates worldwide in the Home and Away-from-Home segments.

Lavazza’s Board of Directors is composed by: Alberto Lavazza, President; Giuseppe Lavazza and Marco Lavazza, Vice Presidents; Francesca Lavazza and Antonella Lavazza, Board Members; Antonio Baravalle, CEO. Pietro Boroli, Gabriele Galateri di Genola and Antonio Mercegaglia are also members of the Board.

2011

Lavazza opens 15 Espression coffee shops in China, in the city centres and shopping malls of the country's most cosmopolitan cities, Shanghai, Beijing and Guangzhou, with the aim to further expand the brand in the country. Espression also arrives to New Delhi, with the opening of the first flagship store. India, where Lavazza has been present since 2007, is an extremely important market for the company, which has confirmed its commitment in the country with the development of its production site Sri City in the Andhra Pradesh area.

2011 is also the year of Wimbledon and Harrods: Lavazza begins a partnership with the prestigious tennis tournament, that will continue until 2013. At the same time an Espression coffee shop also opens at London's temple of shopping, Harrods.

Another milestone is the 20th anniversary of the Lavazza Calendar. To mark the occasion, Lavazza gathers 12 of the photographers who have transformed the calendar into an icon over the years: The Lavazzers. The Calendar shots are also displayed at the Milan Triennale in the “Lavazza con te partirò” exhibition.

2012

From the partnership between Lavazza and Green Mountain Coffee Roasters comes Keurig® Rivo™ Cappuccino & Latte, the capsule system launched in the United States that represents a new way of

You May Also Find These Documents Helpful

  • Good Essays

    Keurig is the leading single-cup brewing system in the at-home market, with 82 percent of the market share in terms of dollar sales and 81 percent in terms of unit share as of December 31, 2008. In 2008, GMCR (Keurig’s parent company) reached $500 million in sales while 10 years ago its sales were $43 million. 84 percent of GMCR’s total revenues are derived from the sale of Keurig single-cup brewers and K-Cups. When comparing 2008’s numbers to those of the previous year, sales increased by 46 percent and Keurig system-wide shipment of K-Cups increased by 59 percent.…

    • 972 Words
    • 4 Pages
    Good Essays
  • Better Essays

    busn 412 week 6 assignment

    • 1423 Words
    • 6 Pages

    2006- Green Mountain Coffee Roasters, Inc., Acquire KEURIG Coffee Company and started manufacturing single cup coffee.…

    • 1423 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Acct 574 Case Study 1

    • 1103 Words
    • 5 Pages

    The Parmalat situation started out as a fairly standard – although sizeable –accounting fraud. Not even the best auditors could prepare for what was to come from this company. The Parmalat group, a world leader in the dairy food business, collapsed and entered bankruptcy protection in December 2003 after acknowledging massive holes in its financial statements. This happened when billions of euros seem to have gone missing from the company’s accounts. This dramatic collapse has led to the questioning of the soundness of accounting and financial reporting standards as well as of the Italian corporate governance system. Parmalat, which is headquartered in the central Italian city of Parma, was, like most Italian firms, launched as a family business. Under the direction of Calisto Tanzi, the capofamiglia, he began expanding the business shortly after his father’s death in 1961, transforming it from a small sausage and cheese shop into an international food and beverage concern. In a world where your network is your net worth, he formed close relationships with the Christian Democrats, who governed Italy throughout the postwar period. Today Parmalat is a leading producer of such items as pasteurized milk, cheese, yogurt, cookies, juice and iced tea, most of which are sold under a variety of names in different countries. Well-known names in North America include Archway and Mother’s cookies, Olivina margarine, Black Diamond and Balderson’s cheeses, and Astro yogurt. After such a description one may think that the company is very successful but this was only the beginning.…

    • 1103 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Keurig Green Mountain, previously known as Green Mountain Coffee Roasters, is a coffee company founded in 1981 in Waitsfield, Vermont by Robert Stiller, who originally owned a local café. The coffee’s rich blends and aromatic tastes sparked much local interest and quickly generated a growing demand. Keurig Green Mountain is publicly traded on the NASDAQ Stock Market under the ticker symbol GMCR ($98.38 as of 4/17/2014).…

    • 4171 Words
    • 13 Pages
    Powerful Essays
  • Powerful Essays

    Keurig case

    • 4582 Words
    • 15 Pages

    In 1990, John Sylvan and Peter Dragone entered the coffee brewing industry by launching their company Keurig built upon on the question of, “why do we brew coffee by the pot when we only drink it by the cup?” Within a few years after their start-up, they were able to secure multiple patents as well as acquiring $1 million from venture capitalists to improve upon their prototype. By 1998, Keurig, which is German for excellence, was finally able to launch their first industrial strength, single-serve machine delivering a perfect cup of coffee every time. Keurig was lucky to join the coffee market at the dawn of its explosion, when consumers’ wants and needs began to shy away from traditional coffee pot brewing and shifted more towards a single cup of premium, gourmet roasted coffee.…

    • 4582 Words
    • 15 Pages
    Powerful Essays
  • Good Essays

    Keurig Case Study

    • 1314 Words
    • 6 Pages

    The Five main issues with Keurig is their supply chain/supply, technology, funding/financing, management, and the market. All of these are issue Keurig is facing as it tries to enter the marketplace. During the summer of 1998 Keurig’s senior management team was as follows. Nicholas Lazaris was President/CEO and also a Board member, Christopher Stevens was Vice President, Sales and Marketing, and Richard Sweeney was Vice President, Operations and Engineering. Keurig had a rough start but at the end of 1997 Keurig had its first partner. This partnership was with Green Mountain whereby Keurig would own the K-Cup packaging line at the Green Mountain facility and Keurig would earn back a licensing fee for each K-Cup produced.…

    • 1314 Words
    • 6 Pages
    Good Essays
  • Good Essays

    Keurig Case Study

    • 544 Words
    • 3 Pages

    In 1992, Ian Greenwood an electronic engineer and former college roommate Peter Dragon MBA from Harvard Business School started talking about Greenwood’s new technique of brewing coffee. Thus, they discussed how between their knowledge of engineering and business experience would complement to develop a new coffee brewing method and business venture. Keurig, Inc. believed in the philosophy that coffee should be brewed one cup at of coffee at time, The idea was to keep the coffee in a sealed package and isolated from oxygen and moisture contamination in order to preserve the freshness of the coffee by a new special packing system. The company was launched in 1990 by Peter Dragone and John Sylvan. The Keurig system was based on three fundamental elements: A patented and proprietary portion-pack system, specially designed, proprietary high-speed packaging lines that manufactured K-Cups at the coffee roaster’s facilities using fresh-roasted and ground coffee (or tea), and Brewers that precisely controlled the amount, temperature, and pressure of water to provide a consistently superior cup of coffee or tea in less than a minute when used with K-Cups. In 1998 Keurig,through a licensing agreement, joined forces with Green Mountain Coffee Roasters to package its high-quality Arabica beans in Keurig’s patented container, the K-Cup.…

    • 544 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Keurig History

    • 1233 Words
    • 5 Pages

    (www.gmcr.com) was founded by Bob Stiller in 1980 when he got a cup of coffee in Waitsfield, Vermont. It was incorporated in 1981. Originally a small café in Waitsfield, the company would eventually invest in Keurig in 1993. At the same time the company had gone public where Green Mountain would change the way coffee at home and at work was made. It was where the Keurig Single Cup Brewing System would take off. Keurig is well-known as a lead innovator in specialty coffee and coffee makers where its brewing technology and award-winning coffee is in the top ranks with others like Starbucks, Peet’s Coffee, and Coffee Bean. In order to stay strong with other brands and competitors, Keurig has distribution agreements with Dunkin Donuts, Folgers, Newman’s Own, and many others. Green Mountain was named the largest purchaser of Fair Trade Certified coffee in the world in 2010. It helps to make more environmental and social projects…

    • 1233 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Green Mountain Coffee Roasters, Inc. (GMCR) was founded in 1981 as a small café and combined with Keurig in 2006 (About GMCR, 2004-2009). GMCR produces specialty coffee and coffee makers; Keurig is the maker of a single cup coffee maker as well as specialty teas and coffees. Keurig was founded in 1998 on the concept that one should be able to make coffee one cup at a time rather than one pot at a time (Coffee.org, unknown). Today, GMCR has acquired and merged with several specialty coffee brewers and Keurig licenses the patents for creating single cup, or K-cup, coffee packages including Dunkin Donuts and Starbucks coffee (Dess, Lumpkin, Eisner, & McNamara, 2012).…

    • 1351 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    Founded in 1992 by John Sylvan and Peter Dragone, the Keurig leads today’s market with a single brew technology that revolutionized the way many people drank morning coffee…

    • 2120 Words
    • 9 Pages
    Powerful Essays
  • Satisfactory Essays

    The following paragraphs provides with the following vital summary. Keurig, Incorporated designs and manufactures single cup brewing systems for use in home, hospitality, commercial office, food service, and medical office environments. The company also supplies gourmet coffee, tea, hot cocoa, and iced beverages of various brands as K-Cup portion packs. It markets its brewers and K-Cup portion packs through a network of local and national retailers, and grocery stores in the United States and Canada. The word is derived from a Dutch word meaning excellence. In 2003, over 20 million Americans consumed gourmet coffee on a daily basis. The gourmet coffee industry was steadily growing, distancing itself from its…

    • 259 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Academia Barilla

    • 1084 Words
    • 6 Pages

    How best to manage Academia to fit into Barilla’s long-term strategy and need for growth.…

    • 1084 Words
    • 6 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Mkt 362

    • 2063 Words
    • 9 Pages

    A steaming, full-bodied cup of coffee in seconds, in the comfort of your own kitchen. Caffeine lovers have taken to coffee machines in a big way. While most people bring home designer bags and shoes from Europe, Ms Lew Shi Yun stuffs her suitcases with coffee. As she downs two to three cups a day, she tries to load up on coffee capsules from Nespresso when she travels. Her record haul was 500capsules from a single trip. As one of the most recognisable brands in the coffee drinking industry, Nespresso pioneered the single-use capsule coffee machine system. Instead of dealing with loose coffee powder and…

    • 2063 Words
    • 9 Pages
    Satisfactory Essays
  • Powerful Essays

    panera bread case study

    • 3280 Words
    • 21 Pages

    By targeting all of these meal categories, Panera Bread was able to become a cultural phenomenon.…

    • 3280 Words
    • 21 Pages
    Powerful Essays
  • Powerful Essays

    6.) Ruhl, Marcus. "History of Vatican City (history of the Vatican)." History of Vatican City. Web. 14 Mar. 2012. <http://www.romanlife-romeitaly.com/history-of-vatican-city.html>.…

    • 1699 Words
    • 7 Pages
    Powerful Essays

Related Topics