Exclusion clauses must be properly incorporated into the contract as a term and cover the loss suffered. Incorporation will be effective if a written document is signed and even if not read (L’Estrange v Gracob) . Incorporation of an exclusion clause by writing will, however, be unenforceable if an offeree has been persuaded to sign by misrepresentation (Curtis v Chemical Cleaning and Dyeing Co Ltd) . Moreover, exclusion clauses can be incorporated into the contract by previous dealing (Spurling v Bradshaw) . Exclusion clauses can be incorporated by reasonable notice (Parker v South Eastern Railway) .
The general rule for incorporation by notice is that the exclusion clause must be brought to the notice of the other party before or at the time the contract is made: Olley v Marlbourough Court Hotel , whereby notification was made after formation of the contract. The same principle follows in Thornton v Shoe Lane Parking Ltd , whereby the court has prevented reliance on exclusion clauses that were not fairly and reasonably brought to the other party’s attention. Therefore, applying the two above cases to the present case, the exclusion clauses may not be enforceable as the document containing the clauses was handed over after the contract was made, that is when Marion received the receipt and