MORRIES-V-CLEAS BY (1816) 4 M & S 566 :
b) GOOD WILLS : PARTNERSHIP (SECTION 14) The property of a firm, in the absence of a contract to the contrary, includes the Good wills of the business (S.14 of the Indian Partnership Act). The term ‘Good will’ is not defined in the Act. It is property, speaking, a commercial rather than a legal term. It is the value of the reputative and connections which the firm establishes overtime due to its integrity, efficient service to the customers, quality of its products, industry etc. This reputation enables the firm to earn more than the normal profit earned by the business as a