Le Duff America Team Report
Le Duff America: Enterprise Architecture
Team members: Aakash Patel, Kevin Green, Nhan Do, Kabin Maharjan
1) Company Overview. Select one of the team member’s company for the project. Concisely describe the company’s business, its competitive market position, and strategic thrust. (about 1.5 pages). You may disguise the identity of the company, but be sure to provide the name, title, and email contact of the executive you interviewed. If none of your team members is currently associated with a company, try to find a company or organization through your personal network connections, such as former employers, friends, church members, or neighbors, etc.
Headquartered in Dallas, Texas, Le Duff America is the North American subsidiary of Groupe Le Duff, a global bakery and restaurant conglomerate based out of Rennes, France. Formed in 2002, Le Duff America operates, franchises and licenses multiple national and regional North American and Canadian restaurant and café brands that are widely recognized as leaders in the fast casual segment of the restaurant industry. Le Duff America's growing portfolio of brands includes Brioche Dorée, Bruegger's Bagels, la Madeleine Country French Café, Michel's Baguette, Mimi's Café and Timothy's World Coffee. Throughout each brand there is a strong commitment to providing quality, authentic, nutritional and fresh menu items and exceptional service to its customers. The company has positioned itself to dominate the urban and French bakery/café style segment of the fast casual restaurant industry. Locations include, upscale, stand-alone establishments and highly-trafficked, nontraditional foodservice venues, such as those in malls, airports, universities, and healthcare hubs. Recent, as well as, future growth and expansion has been well on the horizon as two of the brands, Bruegger’s Bagels and Mimi’s Café were both acquired within the last three years and plans to double la Madeleine’s footprint in select markets is
Team members: Aakash Patel, Kevin Green, Nhan Do, Kabin Maharjan
1) Company Overview. Select one of the team member’s company for the project. Concisely describe the company’s business, its competitive market position, and strategic thrust. (about 1.5 pages). You may disguise the identity of the company, but be sure to provide the name, title, and email contact of the executive you interviewed. If none of your team members is currently associated with a company, try to find a company or organization through your personal network connections, such as former employers, friends, church members, or neighbors, etc.
Headquartered in Dallas, Texas, Le Duff America is the North American subsidiary of Groupe Le Duff, a global bakery and restaurant conglomerate based out of Rennes, France. Formed in 2002, Le Duff America operates, franchises and licenses multiple national and regional North American and Canadian restaurant and café brands that are widely recognized as leaders in the fast casual segment of the restaurant industry. Le Duff America's growing portfolio of brands includes Brioche Dorée, Bruegger's Bagels, la Madeleine Country French Café, Michel's Baguette, Mimi's Café and Timothy's World Coffee. Throughout each brand there is a strong commitment to providing quality, authentic, nutritional and fresh menu items and exceptional service to its customers. The company has positioned itself to dominate the urban and French bakery/café style segment of the fast casual restaurant industry. Locations include, upscale, stand-alone establishments and highly-trafficked, nontraditional foodservice venues, such as those in malls, airports, universities, and healthcare hubs. Recent, as well as, future growth and expansion has been well on the horizon as two of the brands, Bruegger’s Bagels and Mimi’s Café were both acquired within the last three years and plans to double la Madeleine’s footprint in select markets is