Le Management Interculturel de Sylvie Chevrier
Le management interculturel
Sylvie Chevrier
The book structure
This book has been released for the first time in 2003. Le management interculturel features 127 pages containing an introduction (from page 3 to 7), four main chapters (from page 9 to 120), a conclusion (pages 121 and 122), a bibliography (from page 123 to 126) and finally a table of contents at the end of the book (page 127). The book is written in French and can be found in the collection «Que sais-je?» at the Presses Universitaires de France editions (known also as Puf).
Thesis
The goal of the author is to delineate the field of intercultural management and to clarify its content for the reader.
Strategies
1. Construction
* Introduction
The introduction of the book is longer than the conclusion. Indeed and as usual, the introduction must answer to a crucial question: Why do you (the reader) must read this book. Instead of giving a list of reasons to the reader, Sylvie Chevrier uses different techniques. For instance, she defines the means of intercultural management in order to catch the reader’s curiosity («Intercultural management consists in building links between people carrying different cultures in order to minimize the negative consequences of the differences for the individuals and the firms and to take advantage of the potential resources that each culture offers» p.4). After having an overview of what intercultural management is made of, the reader can choose to start reading the whole thesis or not after that the author has shared her outline. As we will see in the point entitled «Hooks», the author can also find another techniques to convince the reader to follow her throughout this book.
* Between Chapters
The author splits her work into four chapters, from the roots of the intercultural management to its application. The first chapter called «Notion of culture» (pp 9 to 34) recaps all the different theories written by experts to define what a
Sylvie Chevrier
The book structure
This book has been released for the first time in 2003. Le management interculturel features 127 pages containing an introduction (from page 3 to 7), four main chapters (from page 9 to 120), a conclusion (pages 121 and 122), a bibliography (from page 123 to 126) and finally a table of contents at the end of the book (page 127). The book is written in French and can be found in the collection «Que sais-je?» at the Presses Universitaires de France editions (known also as Puf).
Thesis
The goal of the author is to delineate the field of intercultural management and to clarify its content for the reader.
Strategies
1. Construction
* Introduction
The introduction of the book is longer than the conclusion. Indeed and as usual, the introduction must answer to a crucial question: Why do you (the reader) must read this book. Instead of giving a list of reasons to the reader, Sylvie Chevrier uses different techniques. For instance, she defines the means of intercultural management in order to catch the reader’s curiosity («Intercultural management consists in building links between people carrying different cultures in order to minimize the negative consequences of the differences for the individuals and the firms and to take advantage of the potential resources that each culture offers» p.4). After having an overview of what intercultural management is made of, the reader can choose to start reading the whole thesis or not after that the author has shared her outline. As we will see in the point entitled «Hooks», the author can also find another techniques to convince the reader to follow her throughout this book.
* Between Chapters
The author splits her work into four chapters, from the roots of the intercultural management to its application. The first chapter called «Notion of culture» (pp 9 to 34) recaps all the different theories written by experts to define what a
References: Sylvie Chevrier backs her arguments with a lot of documents and references. When a famous theorist is quoted to emphasize the relevancy of an argument, the author immediately put at the end of the quote the name of the person, the year when these words have been said or written and sometimes also the number of the page into round brackets («(Ortigues, 1993, p.14)» p.14, «(d’Iribarne, Henry, Segal, Chevrier, Globokar, 1998)» p.86). * Footnotes As for the references, Sylvie Chevrier uses numerous footnotes to ask the reader to refer to the bibliography at the end of the book (« M. Weber, The Protestant Ethic and The Spirit of Capitalism, Paris, Plon, 1964 (French version), foreword» p.37) or gives a quick explanation about the context for instance (« See General Electric CEO’s statement on the efficiency of a good stock options plan to solve the cultural differencies issues during international mergers (Les Echos, 24th October 2004)» p.100). Conclusion Le management interculturel is sometimes complex to read but highly technical and accurate on the topic. Throughout the book, Sylvie Chevrier sums up, in the presence of the reader, all the theories made by the greatest minds and link them thanks to a clever reasoning by analogy to finally delineate the field of the intercultural management and clarify its wide content. Word count: 2010