From a personal standpoint, the performance of a leader is reflected in the extent to which followers are satisfied as well as how successfully they complete the communicated tasks. A study conducted by Sharbrough et al (2006) identified that a leader’s communication competence and the level of subordinate satisfaction were closely related. After the 9/11 attack airlines were running at a loss and most employees were made redundant. However, Southwest Airline’s CEO James Parker decided that they wouldn’t dismiss a single employee and communicated the …show more content…
Every activity conducted by leaders requires the involvement of communication. Surely, other factors like leadership traits, style and emotional intelligence directly influences a leader’s performance but without proper communication a leader definitely fails. It can be seen how diligently the Sri Lankan president works towards the empowerment of underprivileged people. However, if his communication skills were weak he wouldn’t have been able to end the war and develop Sri Lanka into what it is now nor would he be acknowledged as a great leader by Bill