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JBMCR Vol-I,No.-1,June-2012
An International business research journal (ISSN 2278-5280)

An entrepreneur case in point Ananda KrishnaBuilding the empire

AN ENTREPRENEURSHIP CASE IN POINT:
ANANDA KRISHNAN – BUILDING THE
EMPIRE
Dr. M. Kamalun Nabi
Assistant Professor, Department of Commerce,
Jamia Millia Islamia Central University, New Delhi
&

Dr. M. Saeed
Professor, Department of Business Administration,
Minot State University, Minot, North Dakota 58707
United States of America

ABSTRACT
Ananda Krishnan’s first entrepreneurial initiative was venturing into oil trading. He has set up Exoil Trading that procures oil drilling contracts in various countries. While maintaining his first entrepreneurial ventures, he progressed further with his horse race betting operation in Malaysia. Adventurous and charismatic, he has a clear mission and a futuristic vision to diversify his businesses . He also ventured into stud farming in Australia, and is running a Hollywood cartoon studio in America and Manila. A quarter of his wealth comes from his first ventured business that includes betting and horse race wagering.During the early days of 90’s, he ventured into Multimedia business and then created other business interest in satellite communication, broadcasting and gaming. He has also developed a string of multiplex cinema in Malaysia offering the best viewing of films on bigger screens. Due to his vision and venture, his business has spread around the globe, mainly in Southeast Asia and Europe. AK is also known for his humble disposition, and for maintaining a low profile image among the ethnic Indian community in Malaysia. Though Ananda Krishnan hates public exposure, his entrepreneurial ventures have brought him into limelight, and he has got global recognition.

KEYWORDS: Management Skills, business strategy, competitive edge, collaboration , entrepreneur, leadership qualities
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JBMCR Vol-I,No.-1,June-2012
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