leadership
Abstract.
Marshall & Gordon is a global Public Relations (PR) firm. The CEO, Kelly Browne is looking forward to put the final touches on a new strategy, a new compensation strategy that will include the use of Executive Positioning Projects (EPP). This paper aims to explore the challenges of this new strategy for the firm and its operations in general, with a specific concentration on the impact it has on the behaviours of the employees or workforce. More importantly, we discuss the behaviours necessary to support the new strategy at Marshall & Gordon. This is all part of the process of change in any organization and for this to happen, the firm needs to assess the various risks involved and the weight of the opportunity cost to be suffered. A section of this paper explains this concept in detail. Finally, the paper discusses the roles professional firms’ compensation systems play in helping to attract, motivate and retain talent. When employees are well compensated for the efforts they put into the organization, then they are highly motivated. And that will definitely lead to a higher organizational performance (Armache, 2012).
Keywords: Public Relations, Executive Positioning Projects, Compensation Systems Public relations are the practice of managing the spread of information between individuals, organizations or the public. By the early 2000’s, Marshall & Gordon had established itself as major force in the PR sector internationally. It had acquired offices across the U.S, Asia, Europe and South Africa. The firm had undergone an era of success over the previous decade, however, due to the increasingly competitive industry; the firm had decided to explore other options to keep off its competition.
Executive Positioning Projects (EPP).
So what is it all about? Why does Marshall & Gordon opt for this particular strategy and not any other one? EPP in summary is all about brand management in the public and in the eyes of parties that impact the prosperity
Marshall & Gordon is a global Public Relations (PR) firm. The CEO, Kelly Browne is looking forward to put the final touches on a new strategy, a new compensation strategy that will include the use of Executive Positioning Projects (EPP). This paper aims to explore the challenges of this new strategy for the firm and its operations in general, with a specific concentration on the impact it has on the behaviours of the employees or workforce. More importantly, we discuss the behaviours necessary to support the new strategy at Marshall & Gordon. This is all part of the process of change in any organization and for this to happen, the firm needs to assess the various risks involved and the weight of the opportunity cost to be suffered. A section of this paper explains this concept in detail. Finally, the paper discusses the roles professional firms’ compensation systems play in helping to attract, motivate and retain talent. When employees are well compensated for the efforts they put into the organization, then they are highly motivated. And that will definitely lead to a higher organizational performance (Armache, 2012).
Keywords: Public Relations, Executive Positioning Projects, Compensation Systems Public relations are the practice of managing the spread of information between individuals, organizations or the public. By the early 2000’s, Marshall & Gordon had established itself as major force in the PR sector internationally. It had acquired offices across the U.S, Asia, Europe and South Africa. The firm had undergone an era of success over the previous decade, however, due to the increasingly competitive industry; the firm had decided to explore other options to keep off its competition.
Executive Positioning Projects (EPP).
So what is it all about? Why does Marshall & Gordon opt for this particular strategy and not any other one? EPP in summary is all about brand management in the public and in the eyes of parties that impact the prosperity
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