ASSESSMENT TITLE: APPLIED RESEARCH PROJECT
COURSE CODE: MGMT 20125
COURSE NAME: MARKETING MANAGEMENT
STUDENT NAME: SABBIR MAHMUD JOARDER
STUDENT NUMBER: s0213378
ASSESSMENT DUE DATE: THURSDAY (10 MAY 12) 12:00 PM AEST
Executive Summery
This report highlighted the microcredit pioneer Muhammad Yunus, who has transformed the third world with his visionary leadership.
Contents Executive Summery 2 1.0 Introduction 4 2.0 Success of Grameen Bank 4 3.0 Analysis of leadership qualities of Mohammad Yunus 5 3.1 Situational leadership 5 3.2 Transformational leadership 6 4.0 Managing Organizations 7 5.0 Influencing governance 7 6.0 Applying Behavioral leadership 8 6.0 References 8
1.0 Introduction
The concept of leadership is very elusive, and even more it is defining is too difficult. This report tries to put a relation and explain the leadership styles of the Nobel laureate Dr. Muhammad Yunus who is the pioneer of microcredit or microfinance and also renowned as the Banker of the poor only in his country Bangladesh but also across the world. He is the founder of Grameen bank, a bank for the poor. He introduces the idea of microcredit as he found the fact that most of the poor at his country only for the collateral issue could not apply for the loans. The Grameen Bank had improved their welfare by providing the credit facilities. After sometimes it has referred as the community bank. The bank is totally different because structurally not traditional. They don’t require any collateral from the client, the group (provides poor individual to become an agent of the Bank) used as a guarantee and turn their poverty into welfare. So the meaning of village appears as the name of the bank. In 2006, Grameen Bank and Prof. Yunus awarded the coveted Nobel Prize of peace for their efforts to create economic and social development. Without a good leadership
References: Cashman (2008) Leadership from the inside: Becoming a leader for life 2nd edition;-Berrett-Koehler Publishers; pp57-63. Miner (2002);-Organizational Behavior: Foundation, Theories and Analysis;-Oxford University Press;- pp257-259 Gimbel, Schwartz (2000);-Leadership Resources: a guide to training and development tools;-Center for Creative Leadership pp106 Grameen Bank (2009) A short history of Grameen Bank;-Retrieved from http://www.grameen-info.org/index.php?option=com_content&task=view&id=19&Itemid=114 SquidWho(2009) Who is Muhammad Yunus; retrieved from http://www.squidoo.com/muhammad-yunus Yunus (2008);-Creating a world without Poverty; Social Business and the future of capitalism,-PublicAffair Suite. New York Yunus (2003);Banker for the poor;-Micro-lending and the battle against world poverty PublicAffair Suite. New York