Leadership and Organizational Strategic Change
Strategic Management SIM336
Leadership and Organisational Strategic Change.
Student A
Student No. xxxxxxxxxx
Module Leader: Derek Harwood
Hand In Date: 13th January 2012
Word Count. 3047
Contents
Pages
1.0
Introduction
....................................2
2.0
Introducing Michael O’Leary and Stelios Haji-Ioannou
............2
2.1
Application of theory to O’Leary and Stelios analysis
............3
2.1.1 Philosophical strategic approach
............3
2.1.2 Leadership style
...............4
2.1.3 Attributes of leaders
...............6
2.1.4 Leadership traits
...............7
2.2
Leadership influence on strategic action
3.0
Conclusion
..........................10
4.0
Recommendations
..........................11
Bibliography
Appendices
.
...............8
.............13
..............16-17
1.0 Introduction
The purpose of this report is to evaluate influence of leadership on organisational strategic change utilising a case study approach. Discussion of Michael O’Leary and
Stelios Haji-Ioannou, leaders from the competitive European airline industry, will provide evidence for comparison and critical evaluation. Leadership is concerned with creating shared visions of where the organisation wishes to get to and
‘formulating strategies to bring about the changes needed to achieve this vision’
(Henry, 2008: 340).
Strategic decisions help enable the airline organisations to
achieve sustainable competitive advantage, providing the similar low fare short-haul flights in ways that create superior value perceived by consumers (Capon, 2008;
Cashian, 2007). Initially the report will briefly introduce Michael O’Leary and Stelios
Haji-Ioannou and their respective companies, then application of leadership theories and onto how their individual leadership styles influence strategic action. Finally there will be conclusion and recommendations to the findings.
Leadership and Organisational Strategic Change.
Student A
Student No. xxxxxxxxxx
Module Leader: Derek Harwood
Hand In Date: 13th January 2012
Word Count. 3047
Contents
Pages
1.0
Introduction
....................................2
2.0
Introducing Michael O’Leary and Stelios Haji-Ioannou
............2
2.1
Application of theory to O’Leary and Stelios analysis
............3
2.1.1 Philosophical strategic approach
............3
2.1.2 Leadership style
...............4
2.1.3 Attributes of leaders
...............6
2.1.4 Leadership traits
...............7
2.2
Leadership influence on strategic action
3.0
Conclusion
..........................10
4.0
Recommendations
..........................11
Bibliography
Appendices
.
...............8
.............13
..............16-17
1.0 Introduction
The purpose of this report is to evaluate influence of leadership on organisational strategic change utilising a case study approach. Discussion of Michael O’Leary and
Stelios Haji-Ioannou, leaders from the competitive European airline industry, will provide evidence for comparison and critical evaluation. Leadership is concerned with creating shared visions of where the organisation wishes to get to and
‘formulating strategies to bring about the changes needed to achieve this vision’
(Henry, 2008: 340).
Strategic decisions help enable the airline organisations to
achieve sustainable competitive advantage, providing the similar low fare short-haul flights in ways that create superior value perceived by consumers (Capon, 2008;
Cashian, 2007). Initially the report will briefly introduce Michael O’Leary and Stelios
Haji-Ioannou and their respective companies, then application of leadership theories and onto how their individual leadership styles influence strategic action. Finally there will be conclusion and recommendations to the findings.